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Does LinkedIn fit in your social media marketing plan?

Is your small business active on LinkedIn? Although the thought of using LinkedIn is not as sexy as Instagram or Pinterest or SnapChat, the audience and numbers are still very attractive. Have you given LinkedIn a fair shake?

Online Marketing And Social Media Make Identifying Your Target Market More Challenging

The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond … Read More

Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother’s Day in Colonial Williamsburg

What happened this week in your JASE World? Here’s a quick recap. We’re Going Digital! Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. … Read More

Are You Advertising? And More Importantly, Where Are You Advertising?

Mr. Business Owner / Ms. Decision Maker, I feel for you – you have to wear many hats. At times you’re the accountant; at times you’re the stock boy; at times you’re the sales associate. But more importantly, at all … Read More

SEO: The Term Everyone Knows But Few Really Understand – SEO Strategies for as little as $299

JASE is running a dynamite special this Spring on our popular search engine optimization packages. Look for the details here on our JASE SEO Spring Special where our professionals help you dive into exciting, effective and results-driven SEO strategies for … Read More

The Truth About Quality Web Design – Why A Free Website Just Won’t Cut It

In our online marketing world we see website designs run the gamut of good and bad. Some are cheesy – Some are very creative. One thing is for sure, bad web design can have a devastating impact on a small … Read More

Social Media Advertising And Why Your Success Depends On Your Industry

There has been a lot of chatter recently in the digital world about the changes that Facebook has made to its advertising features. The changes to Facebook’s advertising toolset and the advertising channel have some people championing the power of … Read More

Politics Dive into Digital Media and Social Media Campaigns

Presumed Republican Presidential nominee Mitt Romney and his digital media team are preparing for the next step in the 2012 Presidential Election by increasing their digital team, including web developers and data crunchers. According to Mashable the 2012 Presidential election … Read More

Do You Know Your Target Demographic? Does Your Business Do Its Research? Understand The Importance Of Your Target Audience

Advertising since its inception has always had some aspect of blindness to it. Businesses are forced to create advertising campaigns in hopes of catching their target audience. The result for small business has been the creation of advertising campaigns without … Read More

BCG Says Internet Will Be $4.2 Trillion Opportunity By 2016 – What Other Reason Do You Need To Have An Inbound Marketing Strategy?

The Boston Consulting Group published a report in January that said by 2016 the Internet’s economy will be a $4.2 trillion opportunity fueled by 3 billion internet users. The report said that in 2010 the Internet’s economy accounted for $2.3 … Read More

Is The Success Of Pinterest & Instagram Forcing Marketers To Adjust Their Marketing Strategies?

Instagram and Pinterest have been around for a little over a year, Instagram seeing almost instant popularity, and Pinterest has burst onto the scene in the last 6 months. The successes of both have made marketers stand alert at these … Read More

Big Brands Spend Millions On Advertising To Increase Brand Awareness

One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in how some of the most notable brands spend immense sums of money to achieve eye-catching and effective … Read More

Small Business Success Depends On Its Internet Marketing

One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in how some of the most notable brands spend immense sums of money to achieve eye-catching and effective … Read More

Google’s SSL Encryption Removes Keywords From Organic Search To Protect Users Privacy

A couple of weeks ago Google applied SSL encryption to its search engine Google.com while anyone who is a Google user is logged in. The change means that Google no longer passes the search referral data to the destination website … Read More