The Role of Industry Publications In B2B Marketing

Content, content and more content! Content marketing is what drives today’s search engines, but it is also one of the factors that helps breed consumer confidence and brand loyalty. We are in the age of the smarter shopper, a shopper … Read More

Inbound Marketing Through Today’s Sales Funnel – Lead Generation Is Increased Because Consumers Are Qualified

Recently our CEO, Keith Parnell, made a presentation to the Mason School of Business at the College of William & Mary. This is a short video from his presentation that does a fantastic job of explaining the inbound marketing process … Read More

JASE Client Case Study: The Dragas Companies

Client Summary The Dragas Companies is a nationally recognized, award-winning developer of condominium communities and affordable homes in southeastern Virginia. Founded in 1968, the company has developed more than 35 condo communities in Chesapeake and Virginia Beach, helping more than … Read More

Television, Magazine, Newspaper – Tablet Users Say Their Tablets Are All They Need

The way people gather news is continuing to shift. Now that tablet computers are becoming more and more a household item, people’s need to get their news from television, magazines, or newspapers are decreasing. According the Pew Research Center study … Read More

Outbound Marketing Is Color TV – Inbound Marketing Is 3D TV – Is Your Business Adjusting Sales And Marketing Strategies?

I read an article the other day from HubSpot listing 5 reasons why social technologies have replaced traditional outbound marketing strategies and why inbound marketing strategies must be adopted for your business to be successful. The reasons they list for … Read More

Why Dedicated Landing Pages? What Do I Care About Inbound Marketing Results?

I wrote an article a couple of weeks ago equating your landing page to Major League Baseball’s closing pitcher position. Well a recent study published from Marketing Sherpa shows that of nearly 3,000 polled marketers, 92% felt that a dedicated … Read More

Inbound Marketing Rap – Keeping Your Business With It – Friday Video

Our world is current, it is instantaneous, it is viral. Because of that we are always looking for new information, and new ways to deliver that information. We found this video a few days ago from Hubspot which portrays a … Read More

New Webinar is Available :: Inbound Marketing Techniques for Lead Generation

View & Download the FREE Webinar Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, … Read More

Inbound Marketing vs Outbound Marketing – Huh?

Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive … Read More