Content. Content. Content.

How much content did you generate today? Blogging. Instagram. Facebook. Twitter. Pinterest. YouTube. Yes. All of them. Gotta live where your target audience lives, not in your little hole. CHECK OUT THE VIDEO.

Why should my business be on Instagram?

We’ve done the analytics research for you. The saturation rate on Instagram for connections, conversations and attention is very high. Let’s make sure your brand is out there where your target audience lives. CHECK OUT THE VIDEO!

Wondering why you’re getting your butt kicked?

Don’t sweat so much what millennials think. Don’t worry so much what baby-boomers think. Get out there and put your name in the public for ALL of them to see. Brand awareness and brand trust is imperative. “Live there, man. … Read More

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Does LinkedIn fit in your social media marketing plan?

Is your small business active on LinkedIn? Although the thought of using LinkedIn is not as sexy as Instagram or Pinterest or SnapChat, the audience and numbers are still very attractive. Have you given LinkedIn a fair shake?

Amazon Rolling Out New Online Shopping Feature Called “Stream”

In an a subtle attempt to spice up their shopping interface, Amazon has rolled out “Stream”. It’s designed to give the user a more thumbnailed shopping experience (think Pinterest) and will feature suggested shopping items, including sponsored items. Read the … Read More

3 Reasons Why Your Lead Generation Initiatives Are Not Working

You will hear a lot about lead generation strategies in business. But it’s smart to figure out what works for your business in your industry. If you’re having difficulties and finding frustration in your results, here are few reasons that … Read More

5 Ways Blogging Will Lead Your Insurance Agency’s Marketing Initiatives

Think of your agency’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we … Read More

Conversation vs. Push Messaging to Social Networks

A solid social media marketing strategy is imperative if you’re going to dive into social communities like Facebook, Pinterest, Twitter, LinkedIn and Google+. When building that strategy for your business, don’t forget to include the conversation into your efforts. JASE … Read More

J.Crew’s Entire Fall Catalog on Pinterest

J.Crew placed their entire Fall catalog on Pinterest this week. If your company relies on visuals to sell, is there any doubt that Pinterest should be a primary medium in your social media marketing plan? Contact the JASE Social Media … Read More

Online Marketing And Social Media Make Identifying Your Target Market More Challenging

The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond … Read More

Do You Have Time for Social Media?

Do You Have Time for Social Media?

That’s like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to be successful then you need to make time. And since there are … Read More

Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother’s Day in Colonial Williamsburg

What happened this week in your JASE World? Here’s a quick recap. We’re Going Digital! Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. … Read More

We’re Going Digital!

Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. JASE Social Media Marketing JASE Creative Advertising image credit: marketoonist

Can Social Media Generate Leads For Your Business?

Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different social communities is important, but you need to generate a return on that investment. … Read More

Is Facebook the Wasteland Where Your Brand Goes to Die?

Being antisocial in a “social community” usually doesn’t turn out well on any level. JASE Social Media Marketing image credit: marketoonist.com