What is Pay-per-click Advertising and Should You Care?

We get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-click if I already do search engine optimization? What is Pay-per-click advertising? Let’s first understand … Read More

Why is Google+ Content Replacing My Pay-Per-Click Ads On Google?

Google search engine users may be noticing some different search suggestions when they use Google and are logged into their Google accounts. Google has recently started promoting Google+ content instead of pay-per-click ads, if there are no PPC ads to … Read More

Google Increasing The Percentage Of Keyword Searches Not Being Delivered To Analytics Tools

As Google+ continues to grow in popularity and more of Google’s software is used (like Gmail, YouTube), the keyword search information that is generated by Google and delivered to analytics tool sets is diminishing. What we are referring to is … Read More

Will Yahoo’s Interclick Deal Affect Your Inbound Marketing and PPC Strategies?

Yahoo! announced last week that they closed their deal to acquire Interclick. Yahoo! made its intentions of acquiring the audience-targeting solutions firm known on November 1st of this year and it took a little over a month to complete the … Read More

Google’s SSL Encryption Removes Keywords From Organic Search To Protect Users Privacy

A couple of weeks ago Google applied SSL encryption to its search engine Google.com while anyone who is a Google user is logged in. The change means that Google no longer passes the search referral data to the destination website … Read More