Creative Ideas

Creative Is Our Way of Life

Creative for most people is an adjective. According to Merriam-Webster’s Dictionary, creative is defined as, “having or showing an ability to make new things or think of new ideas.” For JASE, creative is a way of life. It is our … Read More

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Google Is Telling Us SEO Is Nothing Without Content Marketing – Is Your Small Business Finally Listening?

Google is the leading search engine, by means of queries, in the world. But it does not matter if the leader is Google, Bing, Yahoo or Ask.com. One factor is constantly being emphasized, and that is quality organic content creation. … Read More

mobile search

Keys to Improving Your Website for Mobile Search

We all know that mobile is the future. Heck, it’s today! More and more consumers of all ages are grabbing their mobile devices to search the Internet for what you’re selling. The final sale may wrap in your store or … Read More

Cool Facebook Ads

Wanna See Some Really (No, Really!) Cool Facebook Ads?

This is what having a fun creative team on your side gives you. Anyone can create a Facebook ad. But not everyone can develop fun art with a creative message that gives you results!  

Weekly Recap from The JASE Studio, May 4-10 – Did you see us on SportsCenter?

Did you see us on SportsCenter this weekend? That’s right–Nicole and I made the national sports news at the Braves vs Nationals game on Saturday in DC. Check out the screenshot of the video clip at the bottom of this … Read More

Weekly Recap from The JASE Studio, April 27-May 3 – I look forward to seeing you this week

How was your weekend? Ours was eventful and fun with sporting events, getting together with friends for the Kentucky Derby, and an early Mother’s Day family cookout. The week at the studio was filled with fun work for our clients, … Read More

Weekly Recap from The JASE Studio, April 20-26 – What an exciting week! Did you stop by?

Wow. I’m still reeling from last week’s excitement. Several fun people stopped by the studio to visit last week and we also received commitments from three new clients. The JASE family is growing; are you ready to step onboard? Friends. … Read More

Weekly Recap from The JASE Studio, April 13-19 – I enjoyed our chat

Several people asked me last week about our weekly recap newsletters. Why talk personal? Why talk business? Why mix them in the same conversation? If you know me on any level, you know that JASE is my life and my … Read More

Weekly Recap from The JASE Studio, Mar 16-22

Happy Monday, friends. I hope your weekend was eventful and enjoyable. Mine? March Madness! 🙂 What an exciting time of the year for a sports fan. I’d love to hear what you did over the weekend–tweet me here and let … Read More

The Benefits of Direct Mailers In B2B Marketing

There is still a place in the business world for traditional print media. Depending on your industry, your target demographic may respond well to print media. In the B2B marketing world, traditional advertising can be a more effective part of … Read More

Online Marketing And Social Media Make Identifying Your Target Market More Challenging

The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond … Read More

What is Pay-per-click Advertising and Should You Care?

We get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-click if I already do search engine optimization? What is Pay-per-click advertising? Let’s first understand … Read More

Pay-per-click Complements Your New Content Marketing Strategy

If your business is contemplating or has just started a content marketing strategy, there is a tip to help bring along your new content marketing strategy. That tip? It’s called pay-per-click. Pay-per-click or PPC is an excellent traffic driver to … Read More

Just Because Facebook Has A New Ad Targeting Tool Doesn’t Mean Your Business Needs To Advertise On Facebook

It is easy to buy into hype. Peer pressure, as juvenile as it sounds, is a controlling force in the world of business. If you see a group of business peers doing something, there is a natural tendency to follow … Read More

Is Your Business Leveraging The Power Of Social Media?

We are not talking about being a part of social media communities. Every business is on one social network or another, but does your business maximize its return on its investment? Money is tight; the dollar doesn’t go as far … Read More