How to Ace a Media Interview

After an impressive amount of pitching, your preferred media outlet has contacted you for an interview. This is an opportunity for your company to shine. You need to be prepared, knowledgeable and your company’s personality should translate well in the … Read More

Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children

Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. With limited attention spans, they are easily excited and just as easily distracted. … Read More