The Golden Age of the Online Review

We all care about online reviews these days, right? Of course we do. We care what people think about our brand. We care about how people relate to our brand. Online and offline, we need to keep an eye out … Read More

Strategy Behind the Brand

An effective brand strategy helps you anticipate consumer behavior, differentiate your brand from your competitors on a superior level, and attract loyal customers. The purpose of a brand strategy is to identify and map a plan for the executional development … Read More

Whose Word-of-Mouth Is More Important?

Word of mouth marketing is just that – word of mouth. Not your word of mouth. Your consumers’ word of mouth. As much as we like to think we are in control of our brand, we aren’t. Our consumers hold … Read More

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney

The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron Johnson,  who was hired and fired from J.C. Penny after making  major changes to the brand … Read More

Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

Brand Loyalty & Word-of-mouth: Two Peas in A Pod

What does your ad agency do for you to inspire “loyalty beyond reason”? Brand loyalty by your fans can be as powerful as word-of-mouth referrals in most cases. JASE Brand & Identity Management image credit: marketoonist

Avoid A PR Crisis With Transparency and Immediate Ethical Action

With three unsuccessful basketball seasons it was peculiar to see the Rutgers basketball team in the news. Unfortunately for Rutgers, the basketball news that quickly became national news was bad news for the University that would become a huge PR … Read More

RIM Name Change to Blackberry for Better Branding

What’s the best way to make a comeback? According to BlackBerry, change your name. In hopes of regaining the original #TeamBlackBerry, fanatics of Blackberry handsets that remained loyal to RIM when Apple introduced the iPhone, RIM has decided to change … Read More

Avoid Social Media Mishaps with a Plan

In today’s constantly changing world, social media can offer many great advantages to companies interested in communicating with their stakeholders. In the world of public relations social media communities and users can help push your companies message. Unfortunately, everything is … Read More

Lip Synching at the Inauguration and the Public Relations Fail

By now you have heard the news about singer Beyoncé being accused of lip-synching “The Star Spangled Banner” at President Barack Obama’s second Inauguration. Unfortunately, in this post we won’t be able to help you determine whether the rumors are … Read More

Play Nice With Journalists for Better PR Results

One major aspect of public relations is media relations. The goal of media relations is to make sure that your message is delivered through the media to your stakeholders. PR specialists use various tactics to gain the attention of the media. … Read More

Online Media Campaigns Offer Measureable Results

Extra, extra read all about it: the print media industry is on its last legs. Over the last decade, print media has seen a steady decline in readership and subscribers. In recent years iconic newspapers and magazines such as Newsweek, … Read More

Key to the Perfect Media Release: Pretend Your Audience Is Two-Year-Old Children

Think about the two-year-olds that you know in your life. If they are like the two-year-olds that I know I am sure they are amazing little people. With limited attention spans, they are easily excited and just as easily distracted. … Read More

Google Smartphone Mobile Site Study: Link Between Mobile-Friendly Sites and Sales Leads

What is a quick way for a retail company to lose a potential customer? Answer: To have a website that is not mobile-friendly. If your target audience is primarily mobile users, a website that is not optimized for smartphone use is like slamming … Read More

Finding the Cool Kids . . . On the Social Media Scene

For many businesses, driving traffic to their social media sites can be a daunting task. Finding the balance of  informative, creative content while plugging your product/service can be quite complex.  You want customer interaction on your sites, but how do you … Read More