How Can You Tell If Your Marketing Initiatives And Advertising Campaigns Work? JASE Can Tell You

You invest in marketing initiatives, you launch advertising campaigns, but can you really tell if they are effective? How can you measure the impact of your campaigns? You may generate a few new leads. You may even have a few … Read More

Exhibiting and Attending Trade Shows: What is the Return on Investment?

It has never been more critical for companies to revisit exhibiting and attending trade shows to promote their product brands. Trade shows facilitate creation of new messages for marketing efforts.  Are companies really getting the most bang for their buck … Read More

Branding On Social Media – Small Business Owners: Don’t Be Fooled By The Statistics

In the online marketing world we are all subjugated to study after study, statistic after statistic, in an attempt to analyze every little anomaly and determine how best to plan our marketing efforts. Businesses are impacted by these studies and … Read More

Social Media Is No Longer Just A Fad – Social Communities Are Changing Businesses

The doubters and naysayers of social media, namely business executives that cannot understand the return on investment, want to say that social media is a fad. They feel their opinions are validated every time a new social community is born … Read More

Measuring Success of Your Marketing Research Project

This is an eighth part in a series on ‘Getting the Most From Your Marketing Research’ from guest blogger Chris Bonney of Bonney & Company. Bonney & Company is a full-service marketing research firm, providing a full range of custom … Read More