Breaking the Inner Circle – The Impact of Your Consumers’ Peers

As consumers grow distrustful of social media advertisements, businesses must become more shrewd in their online marketing strategies. This means tapping into the individuals that usually have the most impact on their target audiences’ decision making habits – the boy/girl … Read More

The Power of a Review – Musings of a Marketing Professional

I love to travel. I become obsessed with the thought of seeing new places, staying at different hotels and trying new food. I scour the web for weeks, sometimes months before the trip looking up hotels, restaurants and local attractions. … Read More