We all know by now that content marketing is very important to the overall success of our web presence. And knowing the mobile numbers for consumers these days, we definitely know how important our website/blog is to the success of … Read More
To logo or not to logo? That is the question for many small businesses today. The question is not so much whether to have a logo at all, because every business knows that having a logo is important, but should … Read More
Is Your Marketing And Advertising Strategy Fast Food Or Five Star? Can Inexpensive Help Your Small Business?
Advertising, marketing, and public relations are three words understood by every business. Yet, for many businesses these are the three facets that are given the “fast food” treatment and ultimately can prevent these businesses from achieving their maximum potential. There’s … Read More
You invest in marketing initiatives, you launch advertising campaigns, but can you really tell if they are effective? How can you measure the impact of your campaigns? You may generate a few new leads. You may even have a few … Read More
Landing pages are a “buzzword” term that many business owners have heard but maybe are not fully aware of their capability. Landing pages are an integral part of your sales process and your inbound marketing strategy and require some understanding … Read More
Do You Know Your Target Demographic? Does Your Business Do Its Research? Understand The Importance Of Your Target Audience
Advertising since its inception has always had some aspect of blindness to it. Businesses are forced to create advertising campaigns in hopes of catching their target audience. The result for small business has been the creation of advertising campaigns without … Read More