content marketing

5 common content marketing mistakes to avoid

We all know by now that content marketing is very important to the overall success of our web presence. And knowing the mobile numbers for consumers these days, we definitely know how important our website/blog is to the success of … Read More

Can Social Media Generate Leads For Your Business?

Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different social communities is important, but you need to generate a return on that investment. … Read More

Is Having A Logo Designed Important To Branding Your Business?

To logo or not to logo? That is the question for many small businesses today. The question is not so much whether to have a logo at all, because every business knows that having a logo is important, but should … Read More

Social Media Is About Engagement – Don’t Let Your Business Get Caught In The Numbers Game

We have said for a long time that you cannot depend on social media as your sole source for marketing. However, the industry standard for business in the social media age is to broadcast your message to as many people … Read More

Social Media ROI: Does Your Business Generate A Positive Return On Your Social Media Investment?

One question that gets asked of JASE all the time is, “Will my small business benefit from social media?” The answer we give people is not as straightforward as you might assume. Is social media a benefit for your business? … Read More

Is Your Marketing And Advertising Strategy Fast Food Or Five Star? Can Inexpensive Help Your Small Business?

Advertising, marketing, and public relations are three words understood by every business. Yet, for many businesses these are the three facets that are given the “fast food” treatment and ultimately can prevent these businesses from achieving their maximum potential. There’s … Read More

How Can You Tell If Your Marketing Initiatives And Advertising Campaigns Work? JASE Can Tell You

You invest in marketing initiatives, you launch advertising campaigns, but can you really tell if they are effective? How can you measure the impact of your campaigns? You may generate a few new leads. You may even have a few … Read More

Online Media Campaigns Offer Measureable Results

Extra, extra read all about it: the print media industry is on its last legs. Over the last decade, print media has seen a steady decline in readership and subscribers. In recent years iconic newspapers and magazines such as Newsweek, … Read More

How Much Time Does Your Company Devote to Social Media: Airlines Average 90 hours a Month

In the aftermath of  Superstorm Sandy, many companies are taking a closer look at their social media management and crisis plans. Superstorm Sandy was brutal to the airline industry. Airlines were forced to cancel thousands of flights over several days. After taking a beating from the … Read More

Creative Advertising Separates Your Business From Your Competitors

Creative advertising can often times be the key that separates your business from your competitors. Whether it is a well placed TV ad, a radio spot with a catchy jingle, or a viral social media campaign, creative advertising keeps your … Read More

President Obama, Lady Gaga Two Peas in a Pod

What do President Barack Obama and pop star Lady Gaga have in common? Well besides amazing singing voices – remember the President’s performance on Jimmy Kimmel Live? They are also among the many recent Twitter subscribers that have been exposed … Read More

Landing Pages And Their Role In Sales Conversion

Landing pages are a “buzzword” term that many business owners have heard but maybe are not fully aware of their capability. Landing pages are an integral part of your sales process and your inbound marketing strategy and require some understanding … Read More

Social Media for Communicators in Every Industry

On June 6, the University of Richmond hosted a Social Media conference for professionals in higher education and non-profits. As round table discussions, presentations, and panel discussions went on throughout the day it became clear that many of the social … Read More

Do You Know Your Target Demographic? Does Your Business Do Its Research? Understand The Importance Of Your Target Audience

Advertising since its inception has always had some aspect of blindness to it. Businesses are forced to create advertising campaigns in hopes of catching their target audience. The result for small business has been the creation of advertising campaigns without … Read More

Facebook Ad Revenue Sees $70 Million Decrease From Q4 ’11 To Q1 ’12

On the heels of my article last week about Facebook advertising, we learned that Facebook has experienced a decrease in advertising revenue. On their updated IPO, Facebook reported a decrease in advertising revenue from Q4 2011 to Q1 2012. The … Read More