Customer Input Can Help You Reach Your Target Market

Have you noticed a difficulty in reaching new customers for your business?  Amongst the business owners and decision-makers that we talk to regularly, a common misconception is that their interests and preferences are the same as their customers’ interests and … Read More

JASE University Webcast Filmed On Location at Old Dominion University – Inbound Marketing: The Lifeblood of Today’s Successful Business

The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and … Read More

St. Nick Understands The Importance Of Click-Through Rates & Well Crafted Landing Pages

I was reading a post from Scott Brinker, with Search Engine Land, the other day, and got a chuckle out of his adaptation of “Twas The Night Before Christmas”. Brinker said he has been working on this for a couple … Read More