What Is Target Market And Why Does It Matter For Attracting New Customers?

Target market is a tricky phrase in the advertising world, but in some ways it is very self-explanatory.  Your target market should be the group of consumers that need the product or service that you provide.  It’s in the fine … Read More

Customer Input Can Help You Reach Your Target Market

Have you noticed a difficulty in reaching new customers for your business?  Amongst the business owners and decision-makers that we talk to regularly, a common misconception is that their interests and preferences are the same as their customers’ interests and … Read More

Landing Pages And Their Role In Sales Conversion

Landing pages are a “buzzword” term that many business owners have heard but maybe are not fully aware of their capability. Landing pages are an integral part of your sales process and your inbound marketing strategy and require some understanding … Read More

Targeting Potential Customers In The Sales Funnel Increases Sales Conversions

Do you know where your potential customers are in the sales process? Do you know what content to give potential customers to move them along in the sales process? Targeting potential customers in each step of the sales process will … Read More

How Do You Manage Your Leads To Convert The Sale? Do You Have The Right Inbound Marketing Software?

There is a good article from our buddies up north, Kuno Creative, that they published earlier this month referencing 5 steps to connect your lead generation strategy to your targeted customer. It was a great explanation on the proper use … Read More

Facebook Marketing – What Works For The Big Corporations May Not Benefit Small Business

I read an interesting article from AdAge recently regarding Facebook marketing and what companies are doing wrong when it comes to their marketing strategies. The first point illustrated and the one that I want to focus on, is that of … Read More