5 Ways Blogging Will Lead Your Insurance Agency’s Marketing Initiatives

Think of your agency’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we … Read More

The Benefits of Direct Mailers In B2B Marketing

There is still a place in the business world for traditional print media. Depending on your industry, your target demographic may respond well to print media. In the B2B marketing world, traditional advertising can be a more effective part of … Read More

Targeting Potential Customers In The Sales Funnel Increases Sales Conversions

Do you know where your potential customers are in the sales process? Do you know what content to give potential customers to move them along in the sales process? Targeting potential customers in each step of the sales process will … Read More

Inbound Marketing Through Today’s Sales Funnel – Lead Generation Is Increased Because Consumers Are Qualified

Recently our CEO, Keith Parnell, made a presentation to the Mason School of Business at the College of William & Mary. This is a short video from his presentation that does a fantastic job of explaining the inbound marketing process … Read More

JASE University Webcast Filmed On Location at Old Dominion University – Inbound Marketing: The Lifeblood of Today’s Successful Business

The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and … Read More

Can Social Media Marketing Help Fill Your Sales Funnel?

First, you must ask yourself if hiring an agency is right for your organization. If you just want to get out and play in social media like the local “guru”, then an agency is probably overkill for your purposes. But … Read More

Tips on Hiring an Agency for Social Media Marketing

First, you must ask yourself if hiring an agency is right for your organization. If you just want to get out and play in social media like the local “guru”, then an agency is probably overkill for your purposes. But … Read More