The Benefits of LinkedIn B2B Marketing for Your Business

For B2B marketers building strong contacts and professional relationships are key to successfully executing marketing campaigns.  In the age of social media, many B2B marketers have found tremendous success in using social media as an avenue to reach their target audience. The … Read More

Infographics for Content Marketing

Infographics are a popular tool for content marketing. A nice balance of information and graphics, if executed properly, infographics can generate tons of free links and leads back to your website. Many marketers use them in their blogs, Twitter, Facebook … Read More

Google Smartphone Mobile Site Study: Link Between Mobile-Friendly Sites and Sales Leads

What is a quick way for a retail company to lose a potential customer? Answer: To have a website that is not mobile-friendly. If your target audience is primarily mobile users, a website that is not optimized for smartphone use is like slamming … Read More

Finding the Cool Kids . . . On the Social Media Scene

For many businesses, driving traffic to their social media sites can be a daunting task. Finding the balance of  informative, creative content while plugging your product/service can be quite complex.  You want customer interaction on your sites, but how do you … Read More