How To Boost Your Local SEO Traffic

We talk a lot about local search engine optimization and local search engine marketing. If you’re serious about making money on the Internet, you need to know the ins and outs of local SEO, or at least partner with an … Read More

What is Pay-per-click Advertising and Should You Care?

We get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-click if I already do search engine optimization? What is Pay-per-click advertising? Let’s first understand … Read More

How Does My Business Attract New Customers?

It can be a frustrating situation. You have a good product/service. You believe in yourself, but you aren’t doing the volume of business that you would like. In a slow economy this is a problem that many small businesses face. … Read More

Google Knowledge Graph And Its Impact On Search Engine Results

Last week we talked how Google had removed “Google+ People and Places” in favor of content from their “Knowledge Graph” in an attempt to give the user more of what they want. Now, instead of promoted brands and people in … Read More

Google Replacing Google+ People & Pages With Google Knowledge Graph

In the first quarter of 2012 we covered the changes to Google’s search engine when they launched “Search plus your world“. In the launch Google started promoting Google+ People & Places in the right hand column of their search results … Read More

Google Search Algorithm Changes – Do You Know The Impact On Search Queries?

There have been major changes to Google’s search algorithm over the last 18 months. The impact of these changes has been at the forefront of business owners’ thoughts. How will my website be affected? The good news is that we … Read More

Politics Dive into Digital Media and Social Media Campaigns

Presumed Republican Presidential nominee Mitt Romney and his digital media team are preparing for the next step in the 2012 Presidential Election by increasing their digital team, including web developers and data crunchers. According to Mashable the 2012 Presidential election … Read More

Want to know how to save money and cut costs in your marketing budget?

Want to experience getting found by more prospects and converting more leads into customers? JASE can help you get started with the right Inbound Marketing Plan for your organization. You will learn more about your organization’s competitive landscape and how … Read More

Microsoft Media Network, AOL’s Advertising.com and Yahoo! Network Plus Partnership Fully Operational and Open for Business

An announcement like this is always good for our clients. When a media outlet can allow us the exposure to multiple advertising networks within the same search engine marketing maintenance console, we are happy to pass along these savings and … Read More

Why is Google+ Content Replacing My Pay-Per-Click Ads On Google?

Google search engine users may be noticing some different search suggestions when they use Google and are logged into their Google accounts. Google has recently started promoting Google+ content instead of pay-per-click ads, if there are no PPC ads to … Read More

How Much Does It Cost to Be An Inbound Marketing Success?

How much does it cost to implement an Inbound Marketing Strategy? When a company gets excited about inbound marketing, the success JASE has felt with its own campaigns, and the success JASE’s clients have had with their campaigns, the conversation … Read More

JASE Group Hires New Content Marketing Associate

JASE Group LLC (jasegroup.com) has hired Naima Gethers as Content Marketing Associate. Ms. Gethers will support the company’s content-based Inbound Marketing efforts by executing targeted, white-hat link-building techniques, on-page keyword-based content strategies, and social media marketing initiatives. Norfolk, VA, March … Read More

JASE Group Hires New Digital Brand Manager

JASE Group LLC (jasedigitalmedia.com) has hired Cameron Muro as Digital Brand Manager. Mr. Muro will support the company’s strategic plan by actively engaging in planning, organizing, directing, and coordinating implementation of all inbound marketing and communication efforts. Norfolk, VA, May … Read More

JASE Group Hires New Business Development Manager

JASE Group LLC (jasedigitalmedia.com) has hired Rick Parnell, a Wilmington-based Business Development Manager, who will help expand the company’s market reach in the North Carolina / South Carolina region. Norfolk, VA, September 1, 2011: JASE Group LLC (jasedigitalmedia.com) has hired … Read More

Google Down, Yahoo Up – Does comScore’s Search Engine Market Share Report Surprise You?

The monthly reports came out this week and comScore is showing that the market share figures for Google are slightly down, while Yahoo’s share has come up just a little. Bing’s market share has maintained its current hold for the … Read More