Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like?

Congratulations to graduates of the Class of 2013! Colleges and universities across Hampton Roads are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce … Read More

Small Businesses Need a Social Media Plan

Is your business among the 24 percent of small businesses currently using social media? According to a study featured in Small Business Trends, many small business owners don’t use social media at all while others plan on initiating social media … Read More

HARO – Connecting PR Professionals with Industry Journalists

As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator – just to name a few.  As you work toward building media relations, you may struggle with developing fresh media contacts and/or pitching … Read More

Amazon – #7 Most Viewed Website – Web Design Strategy For Your Small Business

I read a great article from Brian Halligan of HubSpot the other day about Amazon and the web strategies they have employed to make them the #7 overall most visited site in the world. This list of the top 10 … Read More

Our Facebook Fans are Awesome – Thank You!

Our Facebook Fans rock! Each of them is loyal and supportive of what JASE Digital Media is trying to do – We work hard to bring current, important information about all aspects of advertising, inbound marketing, technology, and social interaction. … Read More

Search Engine Optimization – Does Your Website Match What Your Customers are Searching on Google?

Your small business has a website. It looks great. Your website has a cutting edge design and you couldn’t be more proud. There’s a question that still remains: Are you speaking your customer’s language? Your initial reaction will be yes, … Read More

Keith Parnell Appointed to the Board of Directors of Hampton Roads Public Transportation Alliance

Keith Parnell, CEO of JASE Digital Media (, has been appointed to the Board of Directors of the Hampton Roads Public Transportation Alliance ( Norfolk, VA, May 10, 2011: Keith Parnell, CEO of JASE Digital Media (, has been appointed … Read More

Search Engine Optimization – Top Priority in Website Design?

Many small business owners under emphasize the importance of search engine optimization when it comes to the website creation or website redesign process. In the end it leaves them looking for answers. It is easy for the emphasis to be … Read More

Lead Generation – The Ultimate Goal for Your Small Business Inbound Marketing Plan – Are You Doing It Right?

If I were to tell you that you could create a lead generation machine that could continually pump leads into your small business, would you think that it comes from dedication to a plan or spending a boat load of … Read More

National Small Business Week, Celebrated by JASE Digital Media

Last week President Obama proclaimed this week, May 15th- 21st, as National Small Business Week in celebration of the back bone of our nations economy. He stated, “To ensure the stability of our recovery, we must continue to provide new … Read More

Is Twitter Right For Your Small Business and Your Inbound Marketing Goals

As Internet marketing continues to evolve and the fanaticism of social media continues to grow, many business owners constantly face the challenging question of whether or not to get involved with Twitter. It might be easier for a small business … Read More

Who are you talking to? Who are your sponges? Who is your target audience?

As a small business owner, one of the biggest mistakes you can make is to assume you know your target audience – your sponges. Brand name loyalty is paramount for success in business. If a consumer looks for a particular … Read More