3 Reasons Why Your Lead Generation Initiatives Are Not Working

You will hear a lot about lead generation strategies in business. But it’s smart to figure out what works for your business in your industry. If you’re having difficulties and finding frustration in your results, here are few reasons that … Read More

Don’t Get Caught With Your Pants Down – Google+ & Google Hangout are Here To Stay

With its popularity steadily growing (some estimates show over 190 million users), Google+ is looking to knock Facebook from its high perch above the social community kingdom. But that’s a topic of another conversation. Have you looked at your Google+ … Read More

Facebook Unveils Cost Per Action Advertising – What’s A Facebook Fan Worth To Your Business?

Until recently, Facebook has only had two paid options to advertise your business in their social community. “Cost per click” and “Cost per thousand impressions”. CPC, cost per click, has been around for a long time and is just like … Read More

Can Social Media Generate Leads For Your Business?

Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different social communities is important, but you need to generate a return on that investment. … Read More

Social Media ROI: Does Your Business Generate A Positive Return On Your Social Media Investment?

One question that gets asked of JASE all the time is, “Will my small business benefit from social media?” The answer we give people is not as straightforward as you might assume. Is social media a benefit for your business? … Read More

Americans Spend How Much Time on Social Media?

With social media becoming so integrated into everyday life, it’s hard to remember life before sites like Facebook and Twitter. What did we do before we liked our friend’s posts and retweeted their thoughts? And how much time are we … Read More

JASE Group’s Tips To Writing A Successful Blog Post

Writing a blog article can be fairly straightforward. Blogs allow you a forum to express your opinion or distribute information, but what happened when your hard work goes more unnoticed than you would hope? Why do some articles get more … Read More

Social Media & Trade Shows

Social media has become the quickest and easiest way to market to consumers.  The benefits of incorporating social media into a business marketing plan are endless.  It can unquestionably enhance your already in place strategies such as trade shows exhibiting … Read More

Public Relations Tips For Crisis Situations

With many eyes fixed on State College, Pennsylvania, and Penn State University in the wake Jerry Sandusky scandal, it is evident how integral having a PR strategy for dealing with crisis situations has become. How your business or organization deals … Read More

Google+ Is Experiencing An Increase in Engagement According To Google

At their recent Google I/O conference in San Fransisco, Google announced that their social community, Google+, is  thriving. Google is seeing a steady increase in engagement with their social community and have reason to be optimistic for its continued success. … Read More

Facebook Changes Default Email Addresses Without Telling Users

Facebook has certainly been in the news a lot lately. Some of it good, some of it bad. This time, Facebook ended up on the bad side of the news category. Recently, Facebook switched users default email address without telling … Read More

Social Media Is Free And Should Be Part Of Your Business’ Marketing Strategy

Last week Twitter went completely down across all networks and platforms for almost half a day. No web browser. No smartphone. No tablet. No Twitter. For that very reason it is hard to make an argument to support social media … Read More

Social Media Advertising And Why Your Success Depends On Your Industry

There has been a lot of chatter recently in the digital world about the changes that Facebook has made to its advertising features. The changes to Facebook’s advertising toolset and the advertising channel have some people championing the power of … Read More

Focus On Brand Management and Give Your Consumer What They Need

Much like everything in the world, when it comes to business, things are changing. Social media and innovation in technology have made it necessary for businesses to keep consumers engaged and a part of the creation process. A recent article … Read More

Breaking News: Mark Zuckerberg Announces Facebook Has Bought Instagram for $1 Billion

Mark Zuckerberg has just announced that Facebook has acquired the popular mobile photo sharing app Instagram. It is being reported that Facebook will pay $1 Billion in cash and stock for Instagram, which has exploded in popularity over the last … Read More