Do You Have Time for Social Media?

Do You Have Time for Social Media?

That’s like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to be successful then you need to make time. And since there are … Read More

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney

The last few years have been hard for J.C. Penney. Within a two-year span the retailer fired and rehired its CEO Myron E. Ullman. He replaced Ron Johnson,  who was hired and fired from J.C. Penny after making  major changes to the brand … Read More

Three’s Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future

Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site Flickr and has been approved to purchase the extremely popular … Read More

In Celebration of Mother’s Day Makeovers, Your Website Deserves a Redesign

Last week the major news networks surprised moms across Hampton Roads with makeovers in celebration of Mother’s Day. Everyone recognizes that a new look can renew and refresh. Your website is the face of your business online. An old website can … Read More

What’s Next For Newspaper Reporters in This Digital Age

CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected job growth were the major cause of the low ranking. For years we have … Read More

How To Use Technology to Distribute Your Content

New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues … Read More

Facebook Unveils Cost Per Action Advertising – What’s A Facebook Fan Worth To Your Business?

Until recently, Facebook has only had two paid options to advertise your business in their social community. “Cost per click” and “Cost per thousand impressions”. CPC, cost per click, has been around for a long time and is just like … Read More

Social Media, and Buzz Words, and News Releases! Oh My!

With all the conversation surrounding social media many people forget about the classic and well-known approaches to public relations. Today there are many businesses that have found a great mixture between communicating with the media through social media and the … Read More

Create a Strategy for LinkedIn to Establish Business Perks

Some of the most recent business and social media studies are showing that companies that are active in social networks are growing faster than those with less or no activity. So what does that mean for your business? There are … Read More

Can Social Media Generate Leads For Your Business?

Small business owners often struggle with the decision of how much time to invest into social media. You know that having a presence in the different social communities is important, but you need to generate a return on that investment. … Read More

Find Your Brand’s Selling Point and Sell It

Every business has a product or service that is loved by their faithful consumers. For Starbucks it’s a variety of specialty coffees, for Subway  it’s a variety of subs. The first step to marketing your brand is determining what your … Read More

Google+ Makes Changes to Help Showcase Your Business

Changes with Google+ may be positive changes for your brand. The second largest global social network recently made some changes to their pages. While it may not seem like Google+ is still relevant, numbers show that there is still a … Read More

Domino’s Says Thank You To Facebook Fans in Video

Domino’s recently took a creative opportunity to say thank you to their 8 million Facebook fans for their loyal support. Check out the video below. There are many different and unique ways that businesses can show thanks to their online … Read More

Nars Cosmetics Uses Social Media Influencers on Pinterest for New Social Media Campaign

The make-up company Nars is planning to use Pinterest in a unique way to launch a new social media campaign. Nars has targeted three designers that have great success on Pinterest to create boards in an effort to launch the … Read More