Nars Cosmetics Uses Social Media Influencers on Pinterest for New Social Media Campaign

The make-up company Nars is planning to use Pinterest in a unique way to launch a new social media campaign. Nars has targeted three designers that have great success on Pinterest to create boards in an effort to launch the … Read More

Garner the Attention of the Gossip Girls – Reach the Audience Informers in Your Industry

On the social media scene social media influencers create the buzz, but who actually keeps the conversation going? It’s not just by chance that videos go viral with millions of views on YouTube or a specific topic can trend across … Read More

Does Your Business Reward Social Media Influencers Who Promote Your Brand?

I read an article recently on Mashable talking about Gamification, its platform “Badgeville“, and how it was incorporating data from Klout to help brands identify, reward, and promote its most influential brand advocates. The article goes on to talk about … Read More