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Does LinkedIn fit in your social media marketing plan?

Is your small business active on LinkedIn? Although the thought of using LinkedIn is not as sexy as Instagram or Pinterest or SnapChat, the audience and numbers are still very attractive. Have you given LinkedIn a fair shake?

All-in-one-Marketing-Platform-For-Your-Restaurant-Mobile-Websites

All-in-one Marketing Platform For Your Restaurant: Mobile Websites

It has been estimated that more than 60% of restaurant searches in 2014 were done with mobile phones. Let JASE make sure that your mobile website totally syncs with your main website. Let your JASE restaurant website do the work … Read More

Confused by Facebook & Twitter & LinkedIn & Google+ & Pinterest for Your Business?

Don’t be confused by the glitz and glamor of Facebook.  Successful inbound marketing strategies prove that you want to drive consumers to you, not drive consumers to Facebook.  Use your Facebook page to reach out to your sponges and bring … Read More

Your Inbound Marketing Campaign, Like Octopus Tentacles, Should Lead Consumers Back To The Brain Center

Content Marketing. We hear that term a lot these days. So let’s break down one particular technique of content marketing – blogging for business. Think of your company’s blog as the eyeglass into a socialgraphic world populated by millions. We … Read More

J.Crew’s Entire Fall Catalog on Pinterest

J.Crew placed their entire Fall catalog on Pinterest this week. If your company relies on visuals to sell, is there any doubt that Pinterest should be a primary medium in your social media marketing plan? Contact the JASE Social Media … Read More

Online Marketing And Social Media Make Identifying Your Target Market More Challenging

The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond … Read More

Do You Have Time for Social Media?

Do You Have Time for Social Media?

That’s like asking, do you have time for advertising? Or, do you have time for marketing? You may not think you do, but if your business is going to be successful then you need to make time. And since there are … Read More

Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother’s Day in Colonial Williamsburg

What happened this week in your JASE World? Here’s a quick recap. We’re Going Digital! Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. … Read More

We’re Going Digital!

Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. JASE Social Media Marketing JASE Creative Advertising image credit: marketoonist

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

Don’t Get Caught With Your Pants Down – Google+ & Google Hangout are Here To Stay

With its popularity steadily growing (some estimates show over 190 million users), Google+ is looking to knock Facebook from its high perch above the social community kingdom. But that’s a topic of another conversation. Have you looked at your Google+ … Read More

Three’s Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future

Yahoo! recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site Flickr and has been approved to purchase the extremely popular … Read More

How To Use Technology to Distribute Your Content

New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues … Read More

Social Media, and Buzz Words, and News Releases! Oh My!

With all the conversation surrounding social media many people forget about the classic and well-known approaches to public relations. Today there are many businesses that have found a great mixture between communicating with the media through social media and the … Read More

Your Ad Here . . . blah . . . blah . . . blah

Making your ad stand out from the crowd is quite the challenge in today’s social-minded era. The days of just throwing up a good message and pretty art are gone. The combination of social interaction with a great message and … Read More