Does Your Message Fit Your Brand?

Does your advertising message fit your brand? And more importantly, does your advertising message fit your target audience? Cool things and cool people as our spokesperson will come and go. So will our money if we spend bad money on … Read More

5 Ways Blogging Will Lead Your Insurance Agency’s Marketing Initiatives

Think of your agency’s blog as the eyeglass to a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting set of tasks. For starters, where do we start? Who do we … Read More

Who are you talking to? Who are your sponges? Who is your target audience?

As a small business owner, one of the biggest mistakes you can make is to assume you know your target audience – your sponges. Brand name loyalty is paramount for success in business. If a consumer looks for a particular … Read More

What Is The Most Important Inbound Marketing Tactic You Should Not Neglect That Will Give You The Most Return?

Let’s talk about blogging. JASE consults on Inbound Marketing, SEO (search engine optimization), link building, lead generation, social media marketing, and search engine marketing daily. And invariably the question comes up from our clients, “What is the most important item … Read More