Customer Input Can Help You Reach Your Target Market

Have you noticed a difficulty in reaching new customers for your business?  Amongst the business owners and decision-makers that we talk to regularly, a common misconception is that their interests and preferences are the same as their customers’ interests and … Read More

Do You Know Your Target Demographic? Does Your Business Do Its Research? Understand The Importance Of Your Target Audience

Advertising since its inception has always had some aspect of blindness to it. Businesses are forced to create advertising campaigns in hopes of catching their target audience. The result for small business has been the creation of advertising campaigns without … Read More

Television, Magazine, Newspaper – Tablet Users Say Their Tablets Are All They Need

The way people gather news is continuing to shift. Now that tablet computers are becoming more and more a household item, people’s need to get their news from television, magazines, or newspapers are decreasing. According the Pew Research Center study … Read More

B2B Lead Generation – Google Analytics Bounce Rates – Not Always A Telling Statistic

Lead generation is key for any business. Without successful lead generation, booking sales or contracts are much more difficult. That’s why when using Google Analytics in your company’s website analysis, bounce rate is a telling statistic. Having a high bounce … Read More