The Benefits of Direct Mailers In B2B Marketing

There is still a place in the business world for traditional print media. Depending on your industry, your target demographic may respond well to print media. In the B2B marketing world, traditional advertising can be a more effective part of … Read More

Your Business’ Advertising Begins With Identifying Your Target Market

The starting point for any business as it begins its advertising efforts is to identify and research the target demographic and socialgraphic. Do you know where your potential customers reside?  Are they online or offline or both?  Do you know … Read More

Online Marketing And Social Media Make Identifying Your Target Market More Challenging

The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago.   The pond … Read More

What Is Target Market And Why Does It Matter For Attracting New Customers?

Target market is a tricky phrase in the advertising world, but in some ways it is very self-explanatory.  Your target market should be the group of consumers that need the product or service that you provide.  It’s in the fine … Read More

Customer Input Can Help You Reach Your Target Market

Have you noticed a difficulty in reaching new customers for your business?  Amongst the business owners and decision-makers that we talk to regularly, a common misconception is that their interests and preferences are the same as their customers’ interests and … Read More

How Does My Business Attract New Customers?

It can be a frustrating situation. You have a good product/service. You believe in yourself, but you aren’t doing the volume of business that you would like. In a slow economy this is a problem that many small businesses face. … Read More