JASE Capabilities Sheet: Advertising Services

We are beginning a new series on the various capabilities where the JASE team can partner with your organization.  We will spotlight one each week and hopefully you will come out on the other end with a better understanding of … Read More

‘It’s Not Complicated’ Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team

The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups … Read More

Find Your Brand’s Selling Point and Sell It

Every business has a product or service that is loved by their faithful consumers. For Starbucks it’s a variety of specialty coffees, for Subway  it’s a variety of subs. The first step to marketing your brand is determining what your … Read More

Don’t let real-world statistics surprise you in the Board Room – Do your own research and analysis

For years now, we Americans have read on the Internet and watched on the news how India, China and Japan are leading the technology push across the globe. On one hand, I can believe the reports. I see first-hand how … Read More

Most Popular Creative Advertising Articles of 2012

Kia Optima Sandman Brings The Dream Car To Reality In This Super Bowl Commercial Kia has reinvented itself with its product line and with its attention grabbing commercials. Kia comes up big again with its Super Bowl commercial for this … Read More