Wondering why you’re getting your butt kicked?

Don’t sweat so much what millennials think. Don’t worry so much what baby-boomers think. Get out there and put your name in the public for ALL of them to see. Brand awareness and brand trust is imperative. “Live there, man. … Read More

TV Losing Leverage, Add Inbound Marketing to Your Business Plan

Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many industries have had to adjust to the increase of digital media, including advertising. A recent … Read More

HARO – Connecting PR Professionals with Industry Journalists

As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator – just to name a few.  As you work toward building media relations, you may struggle with developing fresh media contacts and/or pitching … Read More

Americans Spend How Much Time on Social Media?

With social media becoming so integrated into everyday life, it’s hard to remember life before sites like Facebook and Twitter. What did we do before we liked our friend’s posts and retweeted their thoughts? And how much time are we … Read More

How to Ace a Media Interview

After an impressive amount of pitching, your preferred media outlet has contacted you for an interview. This is an opportunity for your company to shine. You need to be prepared, knowledgeable and your company’s personality should translate well in the … Read More

Here Comes Honey Boo Boo – Creative Audience Engagement

It used to be when something amazing happened on television like a major sporting event or the season finale of a popular television show, it was the talk of the office or school the next day. Due to social media, … Read More