Radio and TV Are Most Popular Medias Among U.S. Adults

Did you know? Radio is more popular than TV according to Nielsen

When was the last time you actually paid attention to the data? Most times true numbers will surprise you if you look closely. Good thing you have us on your team to keep your marketing and advertising strategies in order. … Read More

TV Losing Leverage, Add Inbound Marketing to Your Business Plan

Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many industries have had to adjust to the increase of digital media, including advertising. A recent … Read More

PriceGrabber Finds that Black Friday is now Black Week

Black Friday is now known as Black Week, according to leading online shopper site PriceGrabber. This year Thanksgiving sales started before Friday and extended throughout the week. According to a recent survey, from Thanksgiving through Cyber Monday, PriceGrabber experienced a 14 … Read More

Here Comes Honey Boo Boo – Creative Audience Engagement

It used to be when something amazing happened on television like a major sporting event or the season finale of a popular television show, it was the talk of the office or school the next day. Due to social media, … Read More

Nielsen Survey Says Trust In Online Ads Increasing – How Is Your Business Adapting Its Advertising?

Nielsen recently released the results of a global survey in which they polled 28,000 online consumers in 56 countries. The survey was based on consumers’ trust in advertising and looked to measure what consumers thought of traditional advertising versus online … Read More