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  • What is a quick way for a retail company to lose a potential customer? Answer: To have a website that is not mobile-friendly. If your target audience is primarily mobile users, a website that is not optimized for smartphone use is like slamming a door in your customer’s face. Once they get a poor impression of your company they rarely return. Google recently released the study “What Users Want Most From Mobile Sites Today“. The study surveyed 1,088 adult smartphone users on their mobile web use.

    What Users Want Most From Mobile Sites Today Survey Highlights:
    • 61 percent of people said that they’d quickly move on to another website if they didn’t find what they were looking for right away on a mobile website.
    • Nearly 75 percent of users prefer a mobile-friendly website.
    • 74 percent of people say they’re more likely to return to a mobile-friendly website.
    • 67 percent of mobile users say they’re more likely to buy a company’s product or service if their website is mobile-friendly.
    • 48 percent of survey respondents said that if a website didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.

    For many companies the first introduction to a potential client is through their mobile website. Like first-time introductions, you have just seconds to make a lasting impression with your mobile web presence in B2C marketing. One bad experience not only equates to a negative impression by a potential sales lead, but it also drives customers to your competitors.

    Is your mobile web presence positively reflecting your company’s products and services? JASE Group specializes in mobile web design and development. Contact us to help craft your online brand strategy.

    Smartphone web vs mobileimage credit: slicmarketing on Flickr

  • Can your website redesign see the finish line?

    It’s that time again … It’s time for JASE Digital Media to redesign its website to better deliver quality content to our consumers.

    Our teams are currently under way with the project and we look to launch in July, but we felt this was a good time to address some problem areas that many businesses face when redesigning their website.

    As with any website redesign, you probably want a more updated look or maybe add a few new features that weren’t on the previous design. Here’s how you get there.

    WHO IS INVOLVED IN YOUR WEBSITE REDESIGN PROCESS?

    It is paramount that as many people as possible from the company are involved in the brainstorming process, so that the focus of the new website can be united. JASE has adopted a “Top Down” philosophy on our redesign – we’ve had our upper management involved in the process from the beginning, not just our marketing department. This will lead to a more universally accepted website in the end.

    WHAT IS YOUR COMPANY’S GOAL FOR THE WEBSITE REDESIGN?

    The first step in the website redesign must be the establishment of goals or purpose of the redesign. You can best incorporate that direction with a “Top Down” philosophy, but independent of upper level involvement, the complete team must know and understand the reason for the redesign.

    HOW WILL YOU DETERMINE IF YOUR WEBSITE REDESIGN WAS EFFECTIVE?

    You should always use metrics to determine if your site redesign was successful. The old adage is true, “You can’t argue with numbers,” and if you incorporate benchmark vs. forward-cycle metrics into website redesign process, you will be better able to judge its success.

    If you are going to invest the time and money to redesign your website, whether in house or by an agency, you have to get what you expect out of it. Don’t be satisfied with mediocrity. For more help on getting what you want out of your website redesign, contact our inbound marketing and web design team today.

    image credit: jayneandd on flickr

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