Who doesn’t love the Star Wars – Volkswagen commercials? The little kid as Darth Vader? Really? Come on, that was too funny. Well this year Volkswagen is back with the “Barkside” with the help of some furry friends. Check it out:

MARKETING TAKEAWAY

Volkswagen really hit the nail on the head with its inclusion of the Star Wars franchise in some of its recent commercials. The ability to take this trans-generational social icon, in Star Wars, and fuse it with its own brand, has truly created a winning team. I mean seriously, who doesn’t love dogs, Star Wars, or quality cars?

What is your favorite Volkswagen commercial? Leave us a comment below and let us know what you think. As always, please feel free to share this with friends.

The Barkside Volkswagen Super Bowl Commercialimage credit: JASElabs on flickr

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