Blog articles, white papers, webinars, videos, podcasts – all of these are forms of organic content that, if created effectively and purposefully, can work wonders for your business. Search engines like Google, Bing, and Yahoo have placed a premium on relevant organic content creation.
Today I want to focus on the goal of content creation, what it can do for your business in an inbound marketing application, and hopefully illustrate why your business needs to be in the business of content creation.
- Branding – Your brand is your company, who you are, what you stand for, what you believe in, the product or service you provide. What better way to let consumers know about you than to create content and share it across the internet. Content creation can create a personal connection with your consumer or let potential consumers know more about your business.
- Lead Generation – Content creation increases the opportunity for potential consumers to find your business. And when they do find your business, quality content gives them the opportunity to learn more about you and how to conduct your business.
- Customer Acquisition – This aspect of content creation ties in with branding and lead generation, but merits its own recognition. By creating content that shows the potential consumer your business’ philosophies, qualifications, or practices, the platform increases the likelihood that a potential consumer will view your business as their business of choice.
- Customer Retention – Again, in the same vein as customer acquisition, creating content will show your customers you are on top of industry trends and keep your brand on the tips of their tongues.
The goal of content creation cannot be limited to just these 4 points alone. The creation of quality organic content can work wonders for your website’s SEO and establish a base for your complete inbound marketing plan. All of which, will take your business farther than you could ever have imagined.
Are you producing enough quality organic content? Are you struggling to show your company’s management the importance of content creation? Sit down with JASE today and let us help you better understand content marketing and what it can do for your business. As always, please feel free to share this with friends.
image credit: Social Media Max on flickr