“The biggest thing to happen to iPhone since iPhone” has finally arrived. After two years of rumors (basically since the iPhone 4 was launched), the iPhone 5 is finally here. Amid the excitement app developers and businesses are scrambling to update their applications based upon the iPhone’s latest platform.

According to Apple, the iPhone 5 has a 4-inch (diagonal) widescreen Multi-Touch display with a 1136-by-640-pixel resolution at 326 ppi. This screen is an upgrade from the iPhone 4S’s 3.5-inch (diagonal) widescreen Multi-Touch display with a 960-by-640-pixel resolution at 326 ppi. Apple has announced that apps developed for previous iPhone versions will display differently on the iPhone 5, which means that app developers and businesses are challenged with optimizing their mobile applications to provide the most appealing user experience on the iPhone 5. Below are a few tips to keep in mind when revamping your mobile application presence.

In mobile marketing and application development aesthetics, functionality and usability are key to ongoing user interaction. Think about what your app says to a subscriber when they first launch it. Is it visually appealing? Is it easy to use? And does it serve a purpose that would require repeated use and interaction? The app is an extension of your business, much like your website. However, it should do more than just regurgitate information that can be found on your website.

When developing your app, you should also look at how it displays on multiple devices. With several versions of the iPhone and numerous android devices, the way your app displays on one may not be the way it displays on all.

Finally, keep your customers coming back. In order to keep your clients engaged, you have to keep your app updated. Your company should be continuously looking at ways to troubleshoot your app and to make it more user-friendly.

JASE Group, LLC provides a variety of mobile marketing and app development services. Contact us to launch your next mobile marketing campaign.

iPhone 5 with Mr. Burnsimage credit: Photo Giddy on Flickr

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