Over the past few years, JASE has sponsored, helped promote, and actively participated in many offline events. For each of the events, we have used and tweaked the inbound marketing techniques we use to promote the events.

Based on our experiences, below are a few guidelines that could help you in promoting your event.

  1. Create a website for your event. If the event is part of a series feature each event separately within the event series’ website. Use solid SEO strategies describing each event uniquely.
  2. Use a hashtag for your event. Coffee with the CEO uses #CWtC. Hashtages used throughout your Twitter network are easily searchable and provide a nice brand tag for your event(s).
  3. Talk about your event everywhere. When you’re on Facebook, talk about your event. When you’re on Twitter, talk about your event. When you’re on FriendFeed, talk about your event. When you’re on YouTube, talk about your event. And again, be sure to use solid SEO strategies linking back to each event.
  4. Create a following around your event. Create a buzz on the event, its speakers, and its content. Create a group for your event on LinkedIn. Create a Facebook Fan Page for your event. Create a blog for your event. Create a space for your event to be talked about. And again, be sure to use solid SEO strategies linking back to each event.
  5. Advertise your event on Eventbrite and Yahoo! Upcoming. Aside from the SEO advantages of these powerful websites, they have a nice toolset of scheduling, registration, and communication features.

What strategies have you employed to make your event a success? Leave us a comment below and let us know.

Spotlight On Townimage credit: kennymatic on flickr

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