Inbound marketing by JASE Group allows your company to mix traditional marketing practices with digital marketing campaigns. In today’s digital age, an inbound marketing plan by JASE is essential for organizations that want to take their marketing efforts beyond the competition.
Social media is a part of every inbound marketing plan. Different plans will call for different social media communities but all inbound marketing plans contain a social media marketing plan.
Mashable created a top ten list of companies that have done an impressive job of mixing traditional and social media marketing campaigns.
These companies have managed to stand out on various social media platforms among other brands by humanizing their brands and keeping a consistent voice throughout their traditional and digital marketing campaigns.
Here are a few examples of sassy social media brands:
Taco Bell: Does a great job of connecting with Tweeters that mention Taco Bell or Tacos. The company’s replies are witty and trendy.
Old Spice: Although the brand has evolved, the tone the company offers throughout traditional and digital marketing remains the same. And apparently, their followers appreciate the consistency.
Playstation 3: Like other brands, Playstation has taken the character in its traditional broadcast ads and is now using him in their social media campaign.
Skittles: The same oddly-funny style used in the brands commericals is transported to zany tweets that draw followers in.
While social media is available to all, there is a right-way and a wrong-way to go about social media marketing. As part of an overall inbound marketing plan, a social media marketing plan will help your ogranization deliver its message to an expanded market. Contact JASE to get started with JASE Inbound Marketing.
image credit: by By Gözde Ünveron flickr