Years ago as online newspapers and magazines became popular the trend of new media took over, forcing major changes in the print media industry. Many industries have had to adjust to the increase of digital media, including advertising.
A recent survey conducted by networking firm Belkin and Harris found that two-thirds of internet users 55 and older in the U.S. consider television as their main source of news and information. They found a similar response from the 45 to 54 age group.
The obvious change came in the 18 to 34 age group. In that age TV and laptops were both repoprted as 30 percent of the main source, while smartphones were reported as 17 percent of the main source.
In an article on Ragan Online, Meghan Keaney Anderson, product marketing manager at HubSpot, adds that consumers have more control over what they see than ever.
“This survey illustrates perfectly the fact that the ways in which consumers interact with media is fundamentally changing,” she says. “Customers can readily block out marketing messages, from DVRing shows and fast-forwarding through commercials to setting up spam filters with Gmail’s priority inbox.”
Marketing will only continue to change, now is the best time to expose your business to the multiple devices and platforms available.
A JASE inbound marketing plan will help you lead potential customers to your brand through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
Look at the advantages of what a JASE inbound marketing plan can do for your brand.
- Generate quality leads from an audience that is already interested in your product or service.
- Mix traditional and inbound marketing tools to meet the needs of a constantly changing audience.
- Lower the cost of your advertising campaign while creating a more focused and effective marketing campaign.
image credit: by KimSanDiego on Flickr