Uber has been a wild success (in most parts of the world). In fact, it is seriously challenging the monopoly of the taxi cab industry. Uber has been creative in their business model and they are always looking for a new offering.
Now Uber is testing discounted smart routes. If you are willing to walk to a highlighted street, instead of hailing a driver to your location, Uber will reward you with a discount on your fare. It may result in a little more effort on your part and a little more planning for your trip, but it could save you some money over time.
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Read more here on techcrunch.com