Are you using video in your marketing strategy to expand your reach? If you’re not, you’re not in the boat by yourself. Video marketing is often overlooked as a very beneficial tool for businesses.

Here are a few reasons why you should have JASE helping you with your video marketing.

Google loves, really loves, video

Your website is 53 times more likely to show up on page one of Google if you have video embedded into the page. Google has made video a priority since its purchase of YouTube, so what better way to promote YouTube than to reward websites that use video.

People like watching videos

Video is simple. Video is much easier to consume than reading a page full of text. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. You need to be on that boat.

Consumers and businesses alike are into the video thing

90% of Internet strollers say that seeing a video about a product is helpful in the purchase decision process. And for the B2B world, 75% of executives watch work-related videos on business websites at least once a week.

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