ppc advertisingWe get questions quite a bit about pay-per-click advertising. What is PPC? How is PPC advertising different from SEO? Do I need to pay for pay-per-click if I already do search engine optimization?

What is Pay-per-click advertising?

Let’s first understand what pay-per-click is and then what it can do for your business. PPC is sponsored advertising online – on Google, on Bing, on partner websites like YouTube and Flickr, etc. The pay-per-click advertising method gets its name from the way advertisers pay each time an Internet surfer clicks on an ad.

Does PPC advertising work?

PPC is indeed a quick way to bring targeted traffic to your small business website while waiting for your organic SEO efforts to take hold in the search engines’ results pages. Pay-per-click ads appear on various websites in strategically placed locations to encourage visitor clicking. And since the ads are placed according to content or search relevance, the probability is very high that a person clicking your PPC ad is very interested in your content.

How much does PPC cost?

The cost for PPC keywords vary depending on the popularity of the keyword phrases you are targeting. If you are targeting a popular keyword phrase such as “real estate”, you could expect to pay upwards of $25 per click. If you smart target your keywords to your local market, a keyword phrase like “real estate in Minnesota” could bring the cost down significantly. Why? Because the cost of a click from the PPC platforms is dependent on the number of other advertisers you are bidding against for that traffic.

Who are these PPC platforms?

Google AdWords, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads are the more popular of the many platforms.

As you can tell, PPC advertising can get very complex. We know you have other things to do with your time – oh, like, running your own business. So reach out to us and let us take care of generating your online leads for your business. Let our team of SEO and SEM specialists take care of the PPC dirty work for you.

image credit: lpinternetsolutions

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