The process of developing a brand strategy for an organization can be time consuming. It is essential that a process be followed, notably a process that is proven to establish an organization as a model member of its vertical to its customer base.
Below is the process that we follow with each of our clients. There are many sub steps and details that fit into this plan, but this outline will give an idea of our strategies. Let us know if you want to talk more about developing a brand strategy for your organization.
Branding Strategy Development Process
- Brand Analysis
- Target & Insight
- Competitive Analysis
- Brand Inventory
- SWOT Analysis
- Brand Strategy
- Identification & Measurement
- Brand Execution
- Individual Brand Elements
- Communications Strategy
- Customer Relationship Management & Public Relationship Building
Photo credit: Evelyn Arthur Richman
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