There has been a lot of conversation over the last few weeks about Instagram’s updated terms of service. When the initial notice about the terms of service was released on December 18, the internet exploded. Many Instagramers pledged to remove their personal pages and photos by the January 19 deadline to protect their photos.

On December 19, after taking a beating on many social media communities, the CEO of Instagram, Kevin Systrom, posted a blog post to apologize and clarify some of the changes with the new terms of service.

“Earlier this week, we introduced a set of updates to our privacy policy and terms of service to help our users better understand our service. In the days since, it became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right,” stated Systrom in the Instagram blog post. “Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010.

“You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.”

Before deleting your account be aware of what the actual terms of use mean for your pictures. Also weigh the benefits of using Instagram and your privacy concerns. Only you can determine what works best for your business.

JASE tips for posting your organization’s pictures on Instagram
  • Post images of consumers using your brand – Images from your organizations Instagram profile should feature your consumers enjoying your products. Ask your consumers to use hashtags while capturing pictures using your products in their natural environment.
  • Post images of hobbies and interest shared by your consumers – Cater to your stakeholders and include images of similar interest. Offer ideas through images for your consumers to help them enjoy your products and their lifestyle.
  • Use Hashtags and follow Hashtags – Stay engaged with Instagram users by using hashtags and following hashtags that relate to your business and products.

 If you have any questions or concerns about the new Instagram terms of use please post them in the comments below. If you are interested in creating an Instagram page for your business to combine with your current social media marketing plan contact JASE. The JASE Social media marketing plan can help you capture and engage your audience in various social media communities.

Instagram Logoimage credit: by clasesdeperiodismo on Flickr

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