It is being reported that when the next version of Microsoft’s Internet Explorer, IE10, is released it will have a do not track feature built in and already enabled. This would be a major development for digital marketers as we are dependent on the information we can gather from consumers’ web browsing tendencies.

The data that is collected allows us to better target potential consumers and convert them into sales. We have already seen a drop in keyword data from Google’s changes in their analytics toolset and this would only serve to increase the problem. IE10 would be the only web browser to have this feature enabled and not every IE user would be using IE10, so data would still be available for analysis.

The real problem would be if all the next generation of web browsers adopts the feature as well as IE10. The probability of this happening will continue to increase as privacy advocates and regulators continue to push for the mandatory privacy policy for all web browsing.

What do you think of the possibility of a “Do not track” policy? Leave us a comment below and let us know your thoughts. As always, please feel free to share this article with friends.

Stop Signimage credit: ladybeames on flickr

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