William and Mary logoOne of Hampton Roads’ treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm.edu. The redesign has received many awards from design and higher education organizations. But most importantly, the new W&M website is customized for its stakeholders in an effort to make navigating the website easier.

I recently attended the College Communicators Association of Virginia and D.C. conference at American University where Justin Shoonmaker, Associate Director of Design with the W&M Creative Services Team, discussed elements of the redesign.

Here are a few highlights of William & Mary’s website redesign:
  • Information Gateways customized for Stakeholders: The design provides current students, faculty and staff, friends and neighbors, parents and families and alumni with a portal specific to their interests. The gateways offer W&M website users with a one-stop location for information pertinent to them.
  • Featured Content: Designers created pages on the W&M website to highlight feature stories and photography. Sections focused on research, societal impact, and more.
  • Blogs: The W&M blogs are award winning. The W&M blogs feature students, administrators, faculty, alumni, study-abroad students, and other “experts” that can offer members of the W&M community additional help.
  • Galleries: With a beautiful campus like W&M, it only makes sense that the website redesign would feature galleries of images. The galleries feature images of the campus, community events, athletic events, vintage photos, and much more.

The W&M website redesign is bold, modern, filled with content, uses responsive design technology and most importantly, provides its users with information they need and want to see.

A website redesign for your business should have one main similarity to the W&M redesign – your website should benefit your users. Create content for your users and highlight information that they need to navigate your website and understand your business.

Thank you for tuning in to our website redesign series. Continue to follow the us as we highlight more website redesigns.

image credit: by William & Mary

 

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