One of Hampton Roads’ treasured universities has recently redesigned its website. The College of William & Mary website redesign can be seen at wm.edu. The redesign has received many awards from design and higher education organizations. But most importantly, the new W&M website is customized for its stakeholders in an effort to make navigating the website easier.
I recently attended the College Communicators Association of Virginia and D.C. conference at American University where Justin Shoonmaker, Associate Director of Design with the W&M Creative Services Team, discussed elements of the redesign.
Here are a few highlights of William & Mary’s website redesign:
- Information Gateways customized for Stakeholders: The design provides current students, faculty and staff, friends and neighbors, parents and families and alumni with a portal specific to their interests. The gateways offer W&M website users with a one-stop location for information pertinent to them.
- Featured Content: Designers created pages on the W&M website to highlight feature stories and photography. Sections focused on research, societal impact, and more.
- Blogs: The W&M blogs are award winning. The W&M blogs feature students, administrators, faculty, alumni, study-abroad students, and other “experts” that can offer members of the W&M community additional help.
- Galleries: With a beautiful campus like W&M, it only makes sense that the website redesign would feature galleries of images. The galleries feature images of the campus, community events, athletic events, vintage photos, and much more.
The W&M website redesign is bold, modern, filled with content, uses responsive design technology and most importantly, provides its users with information they need and want to see.
A website redesign for your business should have one main similarity to the W&M redesign – your website should benefit your users. Create content for your users and highlight information that they need to navigate your website and understand your business.
image credit: by William & Mary