Content Marketing. We hear that term a lot these days. So let’s break down one particular technique of content marketing – blogging for business.

Think of your company’s blog as the eyeglass into a socialgraphic world populated by millions. We all know that blogging, inbound marketing in general, can be a daunting task. For starters . . . um . . . where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking budgets?

During the old days of advertising, these questions were easier to answer. Today, with the onslaught of Googlers and Bingers, the new world of power online marketing is not always in the marketing department’s toolbelt.

JASE can help you when you get to that point, but here are five items outlining how blogging will support your marketing campaigns and sales goals. And YES, blogging is where you should start.

  • Search Engine Optimization. Our team preaches two main concepts of inbound marketing – content, content, content and inbound links. The top way to improve your SEO rankings is to increase the number of inbound links to your web entities (website and blog). In order to increase the number of inbound links, you must create quality content for your website and, more easily and frequently, your blog so others will want to link back to you.
  • Lead Generation. In order to fill the sales funnel with active tasks for your sales team, you must have a steady source of fresh contacts. For JASE, our blog leads the way for inbound traffic that generates leads that fill our sales funnel. The majority of our inbound traffic concludes at our RFP form, at one of our very informative and educational marketing webinars, or at the sign up form for our This Week in Digital Media email newsletter.
  • Executing Brand Strategies. JASE centers itself around 4 major talent areas – Creative Advertising, Public Relations, Inbound Marketing, and Technology Solutions. The values we live by, products we produce, and the services we provide are communicated regularly on this blog. If you want to understand the JASE brand, simply read through our Digital Media Blog. We should be able to say that about your company.
  • Public Relations. The old days of publishing a press release to your database of fax numbers is gone. You hear us? Gone. Your blog can be, and should be, your shouting box to the world. Think socialgraphics. Share new products, uncovered statistics, breaking news, and educational advice through your blog posts. Then follow them up with an email to your database of contacts that includes relative news organizations.
  • Social Media Optimization. Think of an octopus with tentacles. At the end of each of your tentacles is a social community of your sponges – Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Flickr, etc. Leading back into the main brain center of your octopus, your blog, are trails for your sponges to travel, inbound links. We know you are already active in social media. Just make sure your social media interaction leads those potential clients back to your brain center where you can 100% control the conversations and more successfully guide those generated leads into your sales funnel.

We love talking inbound marketing. We love being the top (and first) inbound marketing company in Hampton Roads. And more importantly, we love talking business. Give us a call or fill out one of the many webforms on our website to kickstart the conversation. We look forward to hearing from you and helping you grow your business.

image credit: national geographic

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  1. 5 Ways Blogging Will Lead Your Insurance Agency’s Marketing Initiatives | JASE Group Creative Advertising & Public Relations Agency Norfolk VA

    […] can be a daunting set of tasks. For starters, where do we start? Who do we target? How do we target our sponges? What tools that are available to us will be most effective and efficient for our shrinking […]

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