Social gaming company, Zynga, has struggled in its time on the public market. Outside of the spike it received when Facebook went public, it has been a less then stellar performer. The reason for the struggle has been credited to, by most financial analysts, the dependency of Zynga’s Facebook revenue.
Zynga decided, late last week, to take matters in to its own hands and revealed the new Zynga.com. The company now allows users to play all of their games available on Facebook without being on Facebook.
Zynga’s decision to branch off was huge for the company and investors echoed that decision by following it up on the stock market. Zynga’s shares climbed 50% the day the new website launched to a high of $14.48 a share.
Time will tell if the decision to separate itself from Facebook will be smart for Zynga. Short term, it looks like Zynga is receiving the confidence it needs from investors. Long term, Facebook is a mighty strong horse to hook your cart to, and to separate from Facebook may end up leaving Zynga out in the cold.
What do you think of Zynga’s decision to launch its new website? Even though they will still have games on Facebook, is this a smart move? Leave us a comment below and let us know what you think. As always, please feel free to share this article with friends.
image credit: loiclemeur on flickr