About

JASE Group is a creative, communications and technology studio based in Norfolk, VA, founded in 1997. We’re not much into labels because it’s too hard to fit us into one box and it’s kind of boring to explain everything we do. Alas, we know that the world is built on labels, so we gave it our best shot and we feel that creative, communications, and technology accurately encompass our entire service matrix.

Design

Creative for most people is an adjective. According to Merriam-Webster’s Dictionary, creative is defined as, “having or showing an ability to make new things or think of new ideas.” For JASE, creative is a way of life. It is our philosophy. We strive to bring new and fresh ideas to our clients in all facets of the creative space. We want your first impression on the public to be your best impression. Whether it is a direct mailer, business card, television commercial or pay-per-click ad, JASE knows that representing your business’ brand with a unique and carefully constructed strategy will help your business stand out from the competition and help your business generate leads.

Communications

Communication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today’s communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task. Enter JASE. We understand that being the best communicator does not mean doing what is easiest to reach the largest audience. We understand there is no cookie cutter formula to communicate with people. We know that effective communication is a time-crafted response to the technology at hand and the end consumer who interacts with your communication. We know this so that we can help you.

Technology

JASE does technology. JASE does technology well. After all, technology is where we began this journey. In the late 90’s and early 00’s we were designing websites, building content management systems, complex eCommerce applications, financial toolsets and intranets. Life was good. Then, we had an epiphany. We could see the unavoidable collision of the internet and marketing and we knew that if JASE were to have a sustainable business model well into the future, we would have to capitalize on the inevitable. What we didn’t know was that our foray into marketing would make us a better technology company. While we were experiencing the world of advertising and public relations, we were refining what we knew best, technology. That long refinement process allows us, today, to create the best custom solution for your business.

One Strategy

While we look to develop creative advertising and communications campaigns that capture your target audience, we also know that measurability is key. So before we develop your creative concepts, we do the research to correctly identify your target audience–not only who they are, but how we can best reach them. Businesses today cannot afford to waste money with ineffective advertising; so all of our creative is designed with the ability to measure the success of the ad concept. This allows us to adjust, in almost real-time, our advertising strategy so that your business maximizes the return on your investment. The luxury of having an in-house software team affords us with many options to support this strategy. Many skillsets working as one, on your team!

Creative Ideas
Driven By Strategy
Supported By Technology

Client Testimonials

Our Team

We are a fun mix of designers, techies and strategists with a great passion for all things creative. We love what we do, it’s a way of life.

We grow brands with fun ideas
that are rooted in business strategy.

Enough passion for our team and yours.

FULL PROFILE

Keith Parnell

Founder And CEO

Ideas. Ideas. Ideas.

FULL PROFILE

Cameron Muro

Communications Manager

The man with ALL the creative juices.

FULL PROFILE

Walt Taylor

Creative Director

Creative Thinkers, Smart Developers and Clever Marketers

Superheroes on Your Team!

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Pizzas Ordered
28
Active Clients
17
States Covered
520
Cups of Coffee

Our Blog

We are a fun mix of designers and strategists with a great passion for all things creative. We love what we do, it’s a way of life.

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Google Launches News Lab To Help Newsrooms In Reporting
June 24, 2015  /  By JASE Creative in Public Relations, Technology

Google launched a new site called “News Lab” this week aimed at helping journalists with their reporting. The site will contain tools for newsrooms, including tutorials and best practices on how to use Google products in reporting, as well as provide access to the recently updated Google Trends service, and more. The intent is to better help reporters in an age where social media services have become the go-to for breaking news.

What do you think about Google’s News Lab?

Read the TechCrunch article here: http://techcrunch.com/2015/06/22/google-launches-a-new-home-for-journalists-with-news-lab/

image credit: TechCrunch

 

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Hampton Mental Health Associates Signage Installation
June 19, 2015  /  By JASE Creative in Creative Advertising, Public Relations

We just wrapped a cool project this week for our client, Hampton Mental Health Associates. Earlier this year we redesigned their logo during a company rebranding initiative. The next step was to install the new vinyl signage incorporating their new logo.

These projects are always fun! How can we help you brand your business?

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Andrea’s La Bella in Ghent New Website Launch
June 17, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization, Technology

We are very excited to announce the launch of the newly redesigned website for Andrea’s La Bella in Ghent. Our design team worked closely with Andrea & Marti and their staff to capture the family vibe at the Norfolk restaurant and to digitally translate for you the smells and tastes of their authentic Italian food and spirits.

Amazing new photography (through a JASE-led on-location photo shoot), online menu ordering, online reservations, an Italian feature specials menu, and the story of Andrea’s family history with roots in Sicily-via-Brooklyn are just a few of the features of the new website.

Visit the Andrea’s La Bella in Ghent website at labellainghent.com to see the design in full action. Andrea’s La Bella in Ghent is an elite member of the JASE Restaurant Marketing System.

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You spoke. We listened. Advertising is too darn expensive!
June 11, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization, Technology

We heard you loud and clear. It’s too darn expensive to advertise these days for small businesses.

Our team has developed two marketing packages for your small business or food service company. Check them out. You won’t be disappointed at the price, and the results!

JASE Small Business Marketing System JASE Restaurant Marketing System
Professional Setup: $249 Professional Setup: $249
Website + Support: $49/mo. Website + Support: $49/mo.
Website + Support + Marketing Push: $99/mo. Website + Support + Marketing Push: $99/mo.
Website + Support + Marketing Push + Ad Concept Design: $499/mo. Website + Support + Marketing Push + Ad Concept Design: $499/mo.
JASE Small Business Marketing System JASE Restaurant Marketing System
GET THE FULL DETAILS HERE GET THE FULL DETAILS HERE
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09
Apple Removes iPod From Top Menu – Is The iPod Dead?
June 9, 2015  /  By JASE Creative in Technology

Many have said it for years: the iPod is dead. Apple has fought to say otherwise, but that may have changed. At Apple’s Worldwide Developers Conference, Apple showed that “iPod” is no longer on their website’s top menu and has been replaced by “Music”. Is Apple finally ready to retire the iPod?

Read the full article here: mashable.com

image credit: Mashable

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Behind the Scenes at the Iggles Cheesesteaks & Burgers Photo Shoot. Where has JASE taken you?
June 4, 2015  /  By JASE Creative in Community, Creative Advertising, Public Relations, Where has JASE taken you?

Photo shoots on-site with a client are so much fun. We get a unique perspective of their operations and also get to meet so many new friends in their customers. Here is a sneak peek of upcoming photos from a photo shoot we held at Iggles Cheesesteaks & Burgers in Virginia Beach. Oh, and by the way, the philly cheesesteaks are fabulous!

Iggles Cheesesteaks & Burgers Photo Shoot

Iggles Cheesesteaks & Burgers Photo Shoot

Iggles Cheesesteaks & Burgers Photo Shoot

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03
Google Pays Apple $1b and Profits $8b on iPhone & iPad Searches
June 3, 2015  /  By JASE Creative in Creative Advertising, Search Engine Optimization, Technology

The New York Times published an article on recent Goldman Sachs estimates on Google’s ad revenues and Apple’s participation. Very interesting that Google would even consider severing the partnership.

  • Google collected about $11.8 billion on mobile search ads in 2014.
  • 75% of Google’s mobile search revenue in 2014 came from Apple iPhones and iPads.
  • Google had just over $59 billion in ad revenues for 2014.
  • 20% of Google’s revenue is coming from mobile search ads.
  • $8.8 billion of Google’s revenue is coming from iOS devices.
  • Google paid Apple over $1 billion in 2013 for the privilege of being the Safari default search engine.
  • ~50% of iOS-related mobile search revenue, or $4.4 billion, is directly related to the Safari deal.

Google and Apple Search Deal

Source of statistics: Greg Sterling on SearchEngineLand.com
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mage credit: BidnessEtc.com

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02
Amazon Rolling Out New Online Shopping Feature Called “Stream”
June 2, 2015  /  By JASE Creative in Technology

In an a subtle attempt to spice up their shopping interface, Amazon has rolled out “Stream”. It’s designed to give the user a more thumbnailed shopping experience (think Pinterest) and will feature suggested shopping items, including sponsored items.

Read the full article here: http://techcrunch.com/2015/06/01/amazon-tests-a-new-feature-called-stream-a-photo-filled-product-feed-updated-daily/

Are you in favor of Amazon’s new shopping feature?

amazonstream

image credit: Tech Crunch

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Weekly Recap from The JASE Studio, May 25-31 — What time is our coffee meeting?
June 1, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization, Where has JASE taken you?

Gooood morning, Vietnam! How fun would that be to walk into the office and hear Robin Williams belt out that memorable chant? :) I hope you’re having a good Monday so far. Let me know what time works for you this week to get together. We have a client photo shoot and a couple of other meetings scheduled, but I’d really like to get together soon. If you don’t have time, be sure to tweet me here and let me know how you’re doing.

A quick note before getting into the recap of the short holiday week: If you’re battling the dilemma of needing that perfect marketing/advertising system for your small business or restaurant, check out these links. We’ve developed the perfect small business marketing system that’s truly effective and down right affordable. You won’t be disappointed.

Monday, May 25th

  • Monday was Memorial Day, but more importantly it was my Mother’s 74th birthday. I cannot express in words how important she is to me in my life. I love you, Ma.

Tuesday, May 26th

  • David spent his early morning on a .NET software project status update conference call with Mark of TRL, Inc. in Covesville.
  • On Tuesday we spent most of the day at Andrea’s La Bella in Ghent for a marketing materials photo shoot. I can’t even call it work spending a few hours with Andrea and Marti.  Plus Andrea whipped up a few special food items for brunch while we were there. Yum.
  • After the photo shoot, Cameron, Alvin and I stopped by A.W. Shucks for a late lunch and to say hi to Janine.
  • Cameron worked his content marketing magic for Janney Insurance Agency in Yorktown & Chesapeake, Gordy EyeCare in Phenix City [AL], and also Mark Pressed4Time in Hampton.
  • My cousin Joy and her son Brody were in town from Birmingham so Nicole and I took them to Bubba’s Seafood in Virginia Beach for dinner overlooking the Lynnhaven River.
  • Joy stopped by the studio on Tuesday afternoon and dropped off custom blocks made just for us. Check out the cool photo at the bottom of this message–great stuff from ABC Blockology.

Wednesday, May 27th

  • The web development team continued their fabulous work on the new website redsigns for The Dirty Buffalo in Norfolk and also Andrea’s La Bella in Ghent.
  • I had a lunch meeting with the team from The Community Directory at A.W. Shucks. Paul and Jeff are cool people to chat with.
  • We published a new social article, Behind The Scenes At The Andrea’s La Bella In Ghent Photo Shoot (http://jasegroup.com/blog/?behind-the-scenes-at-the-andreas-la-bella-in-ghent-photo-shoot-where-has-jase-taken-you), with photos from Tuesday’s photo shoot at Andrea’s La Bella in Ghent. Did you see them?
  • We had a family dinner Wednesday evening at Chow in Norfolk. Fun times with Jeri, Nicole, Mom, Joy, Brody, Jennifer and Cameron.

Thursday, May 28th

  • We did our second photo shoot of the week, this time at Philly Style Steaks & Subs in Norfolk. Debbie, Joe and the staff were so much fun to work with.
  • We publish a new social article, Microsoft Office on Android Tablets (http://jasegroup.com/blog/?microsoft-office-on-android-tablets). Will you be participating?

Friday, May 29th

  • The creative team finalized the June advertising campaign for Nathan’s Lynnhaven Pawn Shop in Virginia Beach. Good stuff that will be seen soon.
  • We published a new social article, Just for Restaurant Owners & Managers: Did you hear? (http://jasegroup.com/blog/?just-for-restaurant-owners-managers-did-you-hear), about our very successful restaurant marketing system package. Be sure to spread the word to your favorite restaurant with that sucky website.
  • The team worked on new marketing materials for the JASE Small Business Marketing System and the JASE Restaurant Marketing System. Very exciting.
  • The creative team continued work on custom art for a detailed siteplan for Dragas Companies‘ newest condominium community Spence Crossing in Virginia Beach.
  • Nicole spent the weekend in the Outer Banks of North Carolina with girlfriends. So to kickoff the alone weekend, I stopped by A.W. Shucks for happy hour and dinner. It was fun to catch up with Keith, Hollie and Sharon.

Be sure to stop by the studio for coffee this week. I’d like to see you–I’ll make time in the schedule.

Keep your chin up, your eyes bright, and your ears open–you never know when a juicy bit of knowledge will come flying at you.

Your friend in Christ,
kp.

JASE blocks from ABC Blockology

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Just For Restaurant Owners & Managers: Did you hear?
May 29, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization

We know that you get bothered by vendors daily at your restaurant, cafe, winery or brewery with their latest gadget. That’s not us. Our goal is to help you make money–to help you get people in the door–to be on your team and help you succeed.

Take a few moments and look through our JASE Restaurant Marketing System. Believe me, you won’t be sorry at the results or with the price.

When you’re ready to talk, shoot us a message here. No pressure sales. We’ll just chat with you on how we can help. Talk soon.

JASE Restaurant Marketing System

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Microsoft Office On Android Tablets
May 28, 2015  /  By JASE Creative in Technology

Microsoft announced this week that they’re increasing their partnership with 20 new Android tablet production companies. Microsoft is pushing to have its Microsoft Office apps on every platform, especially on their home screens. Will you be using Microsoft Office on your tablet?

Read the full article here: http://techcrunch.com/2015/05/26/microsoft-doubles-down-on-office-for-android-tablets/

microsoft-earnings

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Behind the Scenes at the Andrea’s La Bella in Ghent Photo Shoot. Where has JASE taken you?
May 27, 2015  /  By JASE Creative in Creative Advertising, Public Relations, Where has JASE taken you?

Here is a behind the scenes look at our recent marketing materials photo shoot at Andrea’s La Bella in Ghent in Norfolk. This was a great prep for the upcoming website redesign launch and future marketing and advertising campaigns.

Andrea's La Bella in Ghent Photo Shoot

Andrea's La Bella in Ghent Photo Shoot

Andrea's La Bella in Ghent Photo Shoot

Andrea's La Bella in Ghent Photo Shoot

Andrea's La Bella in Ghent Photo Shoot

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Weekly Recap from The JASE Studio, May 18-24 – I look forward to coffee with you this week
May 26, 2015  /  By JASE Creative in Community, Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization, Technology, Where has JASE taken you?

Good morning everyone. I hope you had a fun, safe and relaxing Memorial Day Holiday Weekend. I’ll be short and sweet, just like our short work week, with the recap today as I’m sure you’re all as busy as we are catching up.

Be sure to tweet me here and let me know about your weekend. I’d love to hear from you.

Oh, and by the way, we have a new small business marketing package that’s perfect (and affordable!) for your small business. Just ask.

Monday, May 18th

  • Our creative team delivered architecture sitemaps for website redesigns to three of our clients: First Choice Nurses of Virginia Beach and Richmond, Iggles Cheesesteaks & Burgers of Virginia Beach, and Janney Insurance Agency of Yorktown and Chesapeake.
  • Cameron, Alvin and I held a marketing materials photo shoot at The Dirty Buffalo in Norfolk. We had a blast with Russ, Stephanie and their staff at the restaurant.

Tuesday, May 19th

  • Walt delivered final art for the siteplan and exhibit board for a new Dragas Companies condominium community in the Western Branch section of Chesapeake.
  • Cameron worked on more content marketing items for Janney Insurance Agency, Mark Pressed4Time of Hampton, and Gordy EyeCare of Phenix City (AL). Good stuff–so important for today’s SEO.
  • We published a new social article, Newspaper, Blog & Facebook Advertising for Nathan’s Lynnhaven Pawn Shop (http://jasegroup.com/blog/?newspaper-blog-facebook-advertising-for-nathans-lynnhaven-pawn-shop) showcasing a bit of our creative advertising work. Did you check it out?

Wednesday, May 20th

Thursday, May 21st

  • Our sys admin guys worked on server configurations, JASE CMS, and JASE Office Apps installation for the new Philly Style Steaks & Subs of Norfolk restaurant website.
  • Our development team began the website development process for Andrea’s La Bella in Ghent restaurant. Oh man, it’s looking amazing.
  • Cameron worked a while with Jamie at Gordy EyeCare on a bit of website maintenance. Dr. Gordy’s practice has brought on new staff and we are working with them to feature the new members on their website.

Friday, May 22nd

  • I met with Russ at The Dirty Buffalo restaurant to talk through new photos from this week’s photo shoot. They look spectacular.
  • Our development team began the website development process for The Dirty Buffalo restaurant. Busy, busy, busy with new websites. Love it. Are we working on your new website yet?
  • Cameron and Denise continued their amazing work on Nathan’s Lynnhaven Pawn Shop’s June ad campaign. Looking good!
  • We published a new social article, Mozilla Firefox iOS App Nearing Release (http://jasegroup.com/blog/?mozilla-firefox-ios-app-nearing-release-date). Very interesting. Check it out when you get a sec.
  • My buddy, Frank, stopped by the studio to chat for a bit. It’s holiday weekend time so he was in a t-shirt and flip-flops ready for some sunshine.
  • Nicole and I did happy hour with Christie & Jon on the rooftop deck at Supper Southern Morsels in Norfolk. Fun
  • Later we slid over to Bardo Edibles & Elixirs in Ghent for dinner. We got to see our long-time friend, Whitney, who is the manager at Bardo.

Saturday, May 23rd

  • Saturday brought on a little yardwork and then enjoying the firepit with our friends Laura & Frank, Christie & Jon, and Ana & Brandon. So much fun.

Sunday, May 24th

  • On Sunday we had a cookout and pool party, although the pool was a bit chilly, at Laura & Frank’s home with tons of friends in attendance. Nicole and I are definitely blessed to have so many wonderful, Christian friends in our lives. We do not take that for granted.

Be sure to stop by the studio for coffee this week. I’d like to see you.

Keep your chin up, your eyes bright, and your ears open–you never know when a juicy bit of knowledge will come flying at you.

Your friend in Christ,
kp.

Coffee with the CEO

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Mozilla Firefox iOS App Nearing Release Date
May 22, 2015  /  By JASE Creative in Technology

The much anticipated release of the Mozilla Firefox iOS app is drawing near. The company said they will be looking for beta testers to use the browser in its test state. Mozilla said users will need to have iOS 8 on their iPhones to eligible. Will you be looking to use Firefox instead of Safari?

Read the full article here: techcrunch.com

firefox-ios

image credit: TechCrunch

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Contact

How we can help you? Stop by the studio and let’s chat over coffee or tea. We love hearing about what’s going on with your business.


Our Address

JASE GROUP LLC
2200 Colonial Ave STE 16
Norfolk, VA 23517-1934

How can we help you?

Expertise

We consult on digital strategies online and offline, and blend them with emotional connections with your customers.


Early Days. Tech to Creative.

In 1997, we got our start in the technology industry, but our CEO, Keith Parnell, quickly and smartly recognized the coming evolution of marketing and navigated JASE into the advertising and communications industries, all the while, maintaining a foothold on the technology industry. The result of that decision is the creation of JASE as it is today. We are a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between.

Affordable Solutions. Measurable Results.

At JASE we love creativity and design but we don’t stop there; we work with our clients to ensure results. We deliver the custom solution that your business needs so that it does three things for you: 1) Remains affordable for your business in its current state; 2) Delivers measurable results; and 3) Helps your business grow.