About

JASE Group is a creative, communications and technology studio based in Norfolk, VA, founded in 1997. We’re not much into labels because it’s too hard to fit us into one box and it’s kind of boring to explain everything we do. Alas, we know that the world is built on labels, so we gave it our best shot and we feel that creative, communications, and technology accurately encompass our entire service matrix.

Design

Creative for most people is an adjective. According to Merriam-Webster’s Dictionary, creative is defined as, “having or showing an ability to make new things or think of new ideas.” For JASE, creative is a way of life. It is our philosophy. We strive to bring new and fresh ideas to our clients in all facets of the creative space. We want your first impression on the public to be your best impression. Whether it is a direct mailer, business card, television commercial or pay-per-click ad, JASE knows that representing your business’ brand with a unique and carefully constructed strategy will help your business stand out from the competition and help your business generate leads.

Communications

Communication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today’s communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task. Enter JASE. We understand that being the best communicator does not mean doing what is easiest to reach the largest audience. We understand there is no cookie cutter formula to communicate with people. We know that effective communication is a time-crafted response to the technology at hand and the end consumer who interacts with your communication. We know this so that we can help you.

Technology

JASE does technology. JASE does technology well. After all, technology is where we began this journey. In the late 90’s and early 00’s we were designing websites, building content management systems, complex eCommerce applications, financial toolsets and intranets. Life was good. Then, we had an epiphany. We could see the unavoidable collision of the internet and marketing and we knew that if JASE were to have a sustainable business model well into the future, we would have to capitalize on the inevitable. What we didn’t know was that our foray into marketing would make us a better technology company. While we were experiencing the world of advertising and public relations, we were refining what we knew best, technology. That long refinement process allows us, today, to create the best custom solution for your business.

One Strategy

While we look to develop creative advertising and communications campaigns that capture your target audience, we also know that measurability is key. So before we develop your creative concepts, we do the research to correctly identify your target audience–not only who they are, but how we can best reach them. Businesses today cannot afford to waste money with ineffective advertising; so all of our creative is designed with the ability to measure the success of the ad concept. This allows us to adjust, in almost real-time, our advertising strategy so that your business maximizes the return on your investment. The luxury of having an in-house software team affords us with many options to support this strategy. Many skillsets working as one, on your team!

Creative Ideas
Driven By Strategy
Supported By Technology

Client Testimonials

Our Team

We are a fun mix of designers, techies and strategists with a great passion for all things creative. We love what we do, it’s a way of life.

We grow brands with fun ideas
that are rooted in business strategy.

Enough passion for our team and yours.

FULL PROFILE

Keith Parnell

Founder And CEO

Ideas. Ideas. Ideas.

FULL PROFILE

Cameron Muro

Communications Manager

The man with ALL the creative juices.

FULL PROFILE

Walt Taylor

Creative Director

Creative Thinkers, Smart Developers and Clever Marketers

Superheroes on Your Team!

34
Pizzas Ordered
29
Active Clients
17
States Covered
680
Cups of Coffee

Our Blog

We are a fun mix of designers and strategists with a great passion for all things creative. We love what we do, it’s a way of life.

blog-img-01
02
Uber Tests Discounted Smart Routes
September 2, 2015  /  By JASE Creative in Technology

Uber has been a wild success (in most parts of the world). In fact, it is seriously challenging the monopoly of the taxi cab industry. Uber has been creative in their business model and they are always looking for a new offering.

Now Uber is testing discounted smart routes. If you are willing to walk to a highlighted street, instead of hailing a driver to your location, Uber will reward you with a discount on your fare. It may result in a little more effort on your part and a little more planning for your trip, but it could save you some money over time.

What do you think about Uber? Have you used it? Tweet us @jasegroup and let us know what you think!

Read more here on techcrunch.com

more details
blog-img-01
01
Does your brand stand the test of time, Generation Z time?
September 1, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations

You control your brand, right? Well, kind of, but you don’t make the final determination. Your brand is how others perceive you.

How do Generation Z’ers (18 year-olds) perceive you?

How do Millennials (Generation Y) perceive you?

Also, you’ve had some time to tend to those post-WWII baby boomers. Do you know how the Generation X’ers perceive you?

cartoon credit: marketoonist

more details
blog-img-01
31
Google Chrome Will Pause Flash Ads Starting In September
August 31, 2015  /  By JASE Creative in Technology

Starting Sept. 1 you can say goodbye to auto-playing flash ads, that is if you use Google Chrome as your web browser. Google has announced that they will begin to pause many flash ads by default to improve performance.

Google says users will experience better battery life on their laptops and mobile devices as well as improved overall performance in the browser. Also, users won’t have to experience as many ads that get on our nerves anyway.

From the ad world side, this is an interesting development as many advertisers depend on auto-playing ads so that the user gets exposure to their brand.

What do you think about Chrome’s new feature? Tweet us @jasegroup and let us know your thoughts.

Read more here on techcrunch.com

image credit: forwallpaper.com

more details
blog-img-01
29
Wine Tasting at Davis Valley Winery. Where has JASE taken you?
August 29, 2015  /  By JASE Creative in Where has JASE taken you?

Thanks to our friends Scott and Angi at Royal Oak Eye Care in Marion, VA for taking us on a tour of Davis Valley Winery. Lots of fun!

more details
blog-img-01
28
Keys to Improving Your Website for Mobile Search
August 28, 2015  /  By JASE Creative in Creative Advertising, Inbound Marketing, Public Relations, Search Engine Optimization, Technology

We all know that mobile is the future. Heck, it’s today! More and more consumers of all ages are grabbing their mobile devices to search the Internet for what you’re selling. The final sale may wrap in your store or restaurant, or it may even wrap on your website from their PC. But a lot of transactions get their start on a mobile device. Are you ready?

Microsoft Research found that 10-22% of PC (Windows and Mac) conversions started on mobile devices.

Nielsen’s Digital Consumer Report said that 76% of mobile shoppers used a store locator to help them find and visit a store.

A study by Nielsen/Telmetrics/xAd reports that 70% of conversions happen within 5 hours of mobile search.

Microsoft Research shows that > 30% of smartphone users and 25% of tablet users want to make a purchase within the hour of doing their own research.

Ipsos reports that 61% of mobile shoppers say that “click-to-call” is very important in the purchase phase of mobile shopping.

Bing Ads reports that local searches on mobile devices outpace local searches on PCs in age groups up to 55+ (not just millennials!).

Let’s get you setup properly and ready for these mobile searchers and shoppers. Gone are the days where considering mobile is secondary. It’s time to do this right.

Many thanks to our friends at Search Engine Land for publishing these survey results.

more details
blog-img-01
26
JASEball With The Tides at Harbor Park. Where has JASE taken you?
August 26, 2015  /  By JASE Creative in Community, Where has JASE taken you?

We enjoyed quite the afternoon with the Norfolk Tides at Harbor Park this afternoon. Several professionals from around Hampton Roads met us and 5,000 of our JASEball loving friends to network and watch the Tides take on the Durham Bulls. Join us next time for some daytime baseball!

JASEball with the Norfolk Tides at Harbor Park

more details
blog-img-01
25
Do you let yourself be risky with business decisions?
August 25, 2015  /  By JASE Creative in Creative Advertising, Public Relations

Risks can be dangerous. Strategic risks can be the best thing that ever happened to your company. We explore that fine line quite frequently. A risk at least deserves mindmapping its possible benefits.

cartoon source: marketoonist

more details
blog-img-01
22
Tracking Girl Scout Cookies. Where has JASE taken you?
August 22, 2015  /  By JASE Creative in Where has JASE taken you?

We set out on a mission to track down our favorite office snacks. Success! Which Girl Scout cookies are your favorite? Thin Mints? Samoas? Do-si-dos?

more details
blog-img-01
20
Keep Your Email Marketing Campaign Rolling
August 20, 2015  /  By JASE Creative in Creative Advertising, Public Relations

Email marketing is huge. Don’t let anyone tell you any different. According to Direct Marketing Association, email marketing has an ROI of 4,300%. So, how do you capitalize on that list of email addresses you’ve been hoarding?

Here is a list of email marketing tips that Inc.com recently published:

  • Email opens increase after 12 noon., with the most active period being between 2 p.m. and 5 p.m. (MailChimp)
  • 76 percent of email opens occur in the first two days after an email is sent. (Alchemy Worx)
  • Emails on a Tuesday have higher open rates than emails sent on any other day. (Experian)
  • Subject lines with more than 3 words experience a drop in open rate by over 60 percent. (ContactMonkey)
  • B2B customers have become desensitized to words such as “reports”, “forecasts,” and “intelligence.” (Adestra)
  • When it comes to emails, the average adult attention span is down to 8 seconds, which is less than that of a goldfish. (Entrepreneur)

 

Statistics source: Inc.com

more details
blog-img-01
19
The Internet Is Public. Don’t Forget It!
August 19, 2015  /  By JASE Creative in Technology

I recently ran across an article titled, Everything you say and do is public. Sometimes I forget that people don’t always realize that there is no real privacy on the Internet. What you write on Facebook is there, forever, for everyone to see, forever. It doesn’t matter if you hit that delete button. There is no real delete with Internet databases. Here are five tips that Chris over at The Verge came up with to remind us to stop being naïve on the Internet.

  1. Assume everything you do and say will be made public.
  2. Do not be seduced by privacy settings and passwords, which are temporary illusions that distract from the reality of the previous point.
  3. Understand that context and data are often one in the same. When you enter information on the internet, assume that you include the who (you), the what (the data), the when (the time of data input), the where (the site on which the data is being placed), the how (the device on which you input the data), and the why (the purpose of the site).
  4. Believe that all of your credit card transactions are being kept in a colossal, searchable ledger that one day will be made available for all to study.
  5. Believe that data does not disappear when you delete it.

Let us know if you need a little assistance with securing your Internet profiles. We’re always here to help.

more details
blog-img-01
18
Google Android’s New OS Named Marshmallow
August 18, 2015  /  By JASE Creative in Technology

This one is for the Android fanbois. Your OS finally has a name. For a while Android’s new OS, in development, was just called “M,” but now it finally has a name, “Marshmallow.” In keeping with tradition, the new OS is the next letter in the alphabet and is food themed.

Among the major differences with marshmallow are the “App drawer” and a better volume control feature. Are you looking forward to marshmallow? Tweet us @jasegroup and let us know your thoughts.

Read more on Google Marshmallow here on techcrunch.com.

image credit: TechCrunch

more details
blog-img-01
17
5 Simple Ways to Hack Proof Your Home or Small Office Network
August 17, 2015  /  By JASE Creative in Technology

Inc.com shared with us 5 ways to help fight those pesky hackers that want to do nothing but disrupt our lives. These are rather simple tasks and precautions, but let us know if you need a little assistance with your network security.

Set strong passwords.
Use passwords that are at least 12 characters long, have upper and lower case letters, and contain symbols and numbers. Change them frequently, at least four times a year.

Protect your router.
Make sure the router password is a strong WPA2 password and hide your network from appearing in the network list.

Update your software.
When a notification appears to update software, do it right away!

Disconnect devices when they’re not in use.
This may not be realistic for some, but for devices housing your most important personal and proprietary information, such as your laptop, do your best. This include smartphones!

Avoid public internet networks.
Do you know when you connect to Starbucks’ Internet, and it makes you “accept the terms” of agreement before it lets you log in? It’s basically saying that you are completely unprotected from any and all malware and hackers out there. Don’t do it if possible.

Read the full article with more information here on Inc.com.

more details
blog-img-01
15
Wings N Things at Dirty Buffalo. Where has JASE taken you?
August 15, 2015  /  By JASE Creative in Where has JASE taken you?

Cameron, Carl, Nicole & Keith enjoying the best freakin’ wings in Hampton Roads at Dirty Buffalo. Do you doubt our word? Try them and then come back to tell us how you’ll never go to Buffalo Wild Wings or Hooters again for their wings. Guaranteed.

more details
blog-img-01
14
Power Query Updates in Excel
August 14, 2015  /  By JASE Creative in Technology

The Microsoft Office team in Redmond is at it again. Here is a quick recap of four updates they just released for Excel. Enjoy.

Option to specify Join Type in the Merge Queries dialog

It is now possible to specify the type of Join that you would like to apply when merging two queries using the Merge Queries dialog. These options were previously available only by manually modifying the generated formula. Now they are much more easily accessible in the Merge Queries dialog.

Extract first, last or range of characters from a Text column

With this update we have added user interface (UI) support to specify how many characters to extract from a Text column, starting from the beginning, end or a specific position. This new set of transformations can be found under the Text -> Extract Group in the Transform and Add Column tabs on the Query Editor ribbon.

Customize Quote Style in the Split Column by Delimiter dialog

Users can now switch between the CSV Quote Style and no Quote Style when splitting a column by delimiter. This option is available in the Advanced Options section of the Split Column by Delimiter dialog.

Support for UPN credentials in the Exchange connector

In this update, we added support for specifying a UPN (User Principal Name) as part of providing credentials to use the Exchange connector. This option is available from the Credentials prompt when using this connector. If you have already connected to Exchange before and need to modify your credentials, you can access this option from the Data Source Settings dialog.

Full article with sample images and more tips: blogs.office.com

more details
blog-img-01
13
Quick Shortcuts for PowerPoint Power Users
August 13, 2015  /  By JASE Creative in Technology

Here are a few keyboard shortcuts for you PowerPoint power users. Many thanks to the PowerPoint team in Redmond.

Draw horizontal or vertical lines

Press and hold the Shift key while inserting lines to make sure they are perfectly horizontal, vertical or at a 45-degree angle.

Keep objects in proportion

Press and hold the Shift key while resizing shapes and other objects to keep their proportions consistent. This is handy if you want to resize a circle without accidentally turning it into an oval.

Duplicate an object

Adding a bunch of identical objects? Just select your object and press Ctrl+D to duplicate it. This also works on slides.

Copy and paste formatting

If you want to format an object to look just like another object without reapplying all of the formatting by hand, use the formatting clipboard. Select the object whose formatting you want to copy and press Ctrl+Shift+C. Then, select the objects that you want to have the same formatting and press Ctrl+Shift+V to paste the formatting. This also works on the slide thumbnails if you have a slide background or theme that you want to copy from slide to slide.

This keyboard shortcut makes use of the Format Painter feature, which also allows you to copy formatting from one shape to another. The keyboard shortcut is a good one to remember since it packs even more power—once you’ve copied the formatting, you can paste the formatting onto as many shapes as you like without having to copy it again.

Group and ungroup

To group objects together, just select the objects and press Ctrl+G. To ungroup, select the object and press Ctrl+Shift+G. If you’re a Mac user, press CMD+Option+G to group and CMD+Option+Shift+G to ungroup.

Insert a new slide

Press Ctrl+M to insert a new slide after the currently selected slide. For PowerPoint for Mac, the keyboard shortcut is the same; you don’t need to substitute CMD.

Zoom

Press and hold the Ctrl key while using the mouse wheel to zoom in and out in the editor. On a touch device, you can pinch to zoom. For PowerPoint for Mac, this is another one where you don’t have to substitute CMD.

Center or align text

To quickly center text, press Ctrl+E. Not happy with your centered text? To go back to left alignment, press Ctrl+L, or press Ctrl+R to right align the text.

Clear formatting

To remove all formatting from selected text, press Ctrl+Spacebar. This will reset the text back to the default formatting.

PowerPoint content placeholders have logic built in to make sure your text has the right size and formatting to match the rest of your presentation. If you’ve changed the formatting for some text or you have pasted in text that already had formatting on it, you can use the clear formatting shortcut to make the text match the design of the rest of your presentation again.

To clear formatting on PowerPoint for Mac, simply click the Clear Formatting button clear formatting button on the Home tab.

Start Slideshow

Done editing and ready to present? To start a Slideshow from the first slide, just press F5. If you want to start from the current slide, press Shift+F5 instead.

Full article and more tips: blogs.office.com

more details

Contact

How we can help you? Stop by the studio and let’s chat over coffee or tea. We love hearing about what’s going on with your business.


Contact The Team

JASE GROUP LLC
2200 Colonial Ave STE 16
Norfolk, VA 23517-1934

How can we help you?

Expertise

We consult on digital strategies online and offline, and blend them with emotional connections with your customers.


Early Days. Tech to Creative.

In 1997, we got our start in the technology industry, but our CEO, Keith Parnell, quickly and smartly recognized the coming evolution of marketing and navigated JASE into the advertising and communications industries, all the while, maintaining a foothold on the technology industry. The result of that decision is the creation of JASE as it is today. We are a team of dedicated, enthusiastic and talented professionals creating and designing powerful and effective works for our clients. We are a one-stop-shop for all of our clients whether they are looking for advertising concepts, collateral, web design, mobile app development, software and anything in between.

Affordable Solutions. Measurable Results.

At JASE we love creativity and design but we don’t stop there; we work with our clients to ensure results. We deliver the custom solution that your business needs so that it does three things for you: 1) Remains affordable for your business in its current state; 2) Delivers measurable results; and 3) Helps your business grow.