Creative for most people is an adjective. According to Merriam-Webster’s Dictionary, creative is defined as, “having or showing an ability to make new things or think of new ideas.” For JASE, creative is a way of life. It is our philosophy. We strive to bring new and fresh ideas to our clients in all facets of the creative space. We want your first impression on the public to be your best impression. Whether it is a direct mailer, business card, television commercial or pay-per-click ad, JASE knows that representing your business’ brand with a unique and carefully constructed strategy will help your business stand out from the competition and help your business generate leads.
Communication channels in the 21st century business world are borderless. The methods and mediums that facilitate our daily communications are ever changing. Gone is the day of just a note, phone call or memo. Today’s communication is filled with emails, tweets, texts, posts, video chats and more. Figuring out which is the best way to communicate with your audience has become no easy task. Enter JASE. We understand that being the best communicator does not mean doing what is easiest to reach the largest audience. We understand there is no cookie cutter formula to communicate with people. We know that effective communication is a time-crafted response to the technology at hand and the end consumer who interacts with your communication. We know this so that we can help you.
JASE does technology. JASE does technology well. After all, technology is where we began this journey. In the late 90’s and early 00’s we were designing websites, building content management systems, complex eCommerce applications, financial toolsets and intranets. Life was good. Then, we had an epiphany. We could see the unavoidable collision of the internet and marketing and we knew that if JASE were to have a sustainable business model well into the future, we would have to capitalize on the inevitable. What we didn’t know was that our foray into marketing would make us a better technology company. While we were experiencing the world of advertising and public relations, we were refining what we knew best, technology. That long refinement process allows us, today, to create the best custom solution for your business.
While we look to develop creative advertising and communications campaigns that capture your target audience, we also know that measurability is key. So before we develop your creative concepts, we do the research to correctly identify your target audience–not only who they are, but how we can best reach them. Businesses today cannot afford to waste money with ineffective advertising; so all of our creative is designed with the ability to measure the success of the ad concept. This allows us to adjust, in almost real-time, our advertising strategy so that your business maximizes the return on your investment. The luxury of having an in-house software team affords us with many options to support this strategy. Many skillsets working as one, on your team!