Inbound Marketing & Advertising Agency Blog


Facebook Makes IPO At $38 A Share – Did You Buy Shares Of Facebook?

Date: 21 May 2012 | Posted by: Cameron Muro | Social Community | Tags: ,,,,,, | 
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"Does anybody know how to post videos to Facebook?" Facebook made its IPO on Friday at $38 a share. Facebook is looking to sell 421 million shares of stock. So, the question to ask is, "Did you buy stock in Facebook?" Many financial experts said not to buy stock just yet as it is priced too high. Just as with the lottery, there are winners and there are losers. As of the posting of this article Facebook shares were down 13% to $33.35 after seeing opening day highs of $42-43 a share. Facebook is currently valued at $100 billion, but if it plays its cards right, Facebook could be worth $1 trillion...



Keep a Successful Small Business Beyond the First Year with JASE Inbound Marketing

Date: 21 May 2012 | Posted by: Naima Gethers | Inbound Marketing | Tags: ,,,,,,,,,,,,,, | 
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All small business owners know that the hardest time for your startup is usually within the first year of opening your business. Entrepreneur.com reported that in the first two years of a new business, three out of every ten startups die. A recent article featuring recommendations from the U.S. Small Business Administration stated 5 key steps to surviving the first year of a start-up: Talk to your customers and do the market research: Offer the right price in to the right market. Location, location, location:  Make sure your website and retail location bring in traffic. Save where you...



The Popular Coffee with the CEO. Where has JASE taken you?

Date: 20 May 2012 | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,, | 
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Coffee with the CEO is featured every 3rd Wednesday of each month. See CoffeeWithTheCEO.com for more details and registration. Hampton Roads, VA Thanks, Keith!



Inbound Marketing Brainstorming with Mark Pressed4Time. Where has JASE taken you?

Date: 19 May 2012 | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,, | 
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You know we love talking Inbound Marketing. It's even more enjoyable when talking making-money with a client like Mark Pressed4Time. JASE Conference Room, Norfolk, VA Thanks, Mark!



Dragas Mortgage Company Selects JASE Group LLC as Advertising Agency of Record

Date: 18 May 2012 | Posted by: JASE Team | Creative Advertising | Tags: ,,,,,,,,,, | 
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JASE Group LLC (jasegroup.com) will serve as the Inbound Marketing & Creative Advertising agency of record for Dragas Mortgage Company (dragasmortgage.com) of Virginia Beach, VA. Virginia Beach, VA, May 18, 2012: Dragas Mortgage Company today announced the selection of JASE Group LLC as advertising agency of record. Norfolk-based JASE Group, an innovative Inbound Marketing & Advertising Agency, was strategically chosen after a competitive review of the Hampton Roads advertising agency landscape. JASE Group’s tasks will include the creation of all advertising communications for Dragas...



Subtle Change To Google Algorithm Regarding Webpage Layout – Has Your Website Been Impacted?

Date: 18 May 2012 | Posted by: Cameron Muro | Inbound Marketing,Technology | Tags: ,,,,, | 
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At the end of January, Google very casually talked about a change that they were making to their search algorithm. It was swallowed up and swept under the rug with the pending launch of Google Penguin, but it was still an important change to the algorithm. The subtle change was how the Google algorithm views webpage layouts. Google said they would penalize websites that do not have enough content above the fold. Meaning if your content was spaced out incorrectly or overly stuffed with ads, it would be penalized in search results. Stay tuned to the JASE blog for a more in-depth look at the webpage...



Google Panda vs. Google Penguin – What Is The Difference?

Date: 18 May 2012 | Posted by: Cameron Muro | Inbound Marketing | Tags: ,,,,,,,,, | 
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Two weeks after the launch of Google Penguin websites have been affected. Unfortunately most people still do not understand what Google Penguin means. For that matter, most do not understand the difference between Google Penguin and Google Panda? Google Panda debuted in 2011 and focused primarily on content of websites. Producing quality organic content has been the way to stay on the good side of the Google algorithm. Google Penguin launched at the end of April and is a different beast. It's primary focus is on weeding out websites that use bad link building practices or keyword stuff their...



Facebook Finally Open For Trade After Nasdaq Delay – Stock Price Up 13% To $43 From IPO

Date: 18 May 2012 | Posted by: Cameron Muro | Social Community | Tags: ,,,,,, | 
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Facebook is finally a publicly traded company after some delay this morning. The stock price has risen 13% from $38 (the original IPO price) to just under $43. Facebook trading volume is extremely heavy but the broad markets are not too excited as the Dow is down, the S&P is flat, and the Nasdaq Comp is down. Have you bought your Facebook stock? As always, please feel free to share this article with friends. image credit: Mathew Knott on flickr



JASE Healthcare Websites Build Trust With Your Patients

Date: 18 May 2012 | Posted by: Cameron Muro | Technology | Tags: ,,,,,,,,,, | 
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A successful medical practice begins with a professional brand. When your patients know your medical practice's brand power and they trust in your name, they grow to depend on you. Your doctor's office website is the perfect place to communicate with your patients and others searching for the services you provide. Your online presence makes it easy for your patients and for potential patients to learn about your medical practice and give you the edge over the competition. The power of a JASE Healthcare website provides your medical practice with a creative design template, a content manager...



Google Penguin Hits Mainstream Media With Wall Street Journal Article

Date: 18 May 2012 | Posted by: Cameron Muro | Inbound Marketing | Tags: ,,,,,,,,,, | 
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The Wall Street Journal ran a recent article on the impact of Google's Penguin update to small business owners. In the article it referenced several small business owners that saw significant traffic decreases after the Google Penguin launch. One particular business owner in the article saw his sales go from $68k the month prior, to an estimated $25k the month after. He said that traffic to his website has decreased significantly and that has led to the decrease in sales. He also mentions that he thinks he was penalized because he paid for hundreds of inbound links to keep his website ranking...



Hampton Roads Weekend Ticket: Neptune Festival International Spring Wine Festival Takes Over Virginia Beach

Date: 17 May 2012 | Posted by: Cameron Muro | Community | Tags: ,,,,,,,,,,,,,,, | 
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Hampton Roads is festival weekend this weekend. We have a bounty of great festivals happening all over the area. If you have not made plans, check out these events: Neptune Festival International Spring Wine Festival - 31st Street Park - Virginia Beach - Save the packing, the passports, and the jetlag...Travel the world with Neptune Festival’s International Spring Wine Festival!  31st Street Park is transformed into a hub of tasting stations from around the world with wines from 9 countries, each featuring blends and styles that are sure to ignite the traveler in you. * Chesapeake Jubilee...



Millennials Disclose Secrets to Online Marketing

Date: 17 May 2012 | Posted by: Naima Gethers | Inbound Marketing | Tags: ,,,,,,,,,,,,,,,, | 
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It's clear that the generation referred to as Millennials are constantly plugged into social media. For brands that target Millennials the hope is that this generation is engaged and interested in buying from the brands that reach out to them through successful marketing strategies. Adora Svitak, a 14-year-old author, educator and speaker, told a Mashable conference audience that social media engagement can be beneficial when marketing to Millennials. While Svitak is only one member of the Millennial generation, which is made up of 79 million Americans, she does offer some insight into...



Content Marketing As Part Of A JASE Inbound Marketing Plan Creates Sales Opportunities For Your Business

Date: 16 May 2012 | Posted by: Cameron Muro | Inbound Marketing | Tags: ,,,,, | 
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I read an interesting article the other day from Seth Godin where he made a great point. Seth said the difficulty businesses face today is not solving the problem(a businesses products or services), but the scalable, profitable way to market and sell the solution. I thought it was a profound point that many of us don't often times think about. We always work on fine tuning our product or service thinking that once we have the formula just right then the product will sell itself. The reality, a product cannot always sell itself, regardless of how good it is. There are many businesses that have...



Looking for a Healthcare Website for Your Medical Practice?

Date: 16 May 2012 | Posted by: JASE Team | Creative Advertising,Inbound Marketing,Technology | Tags: ,,,,,,,,, | 
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A successful medical practice begins with a professional brand. Your JASE Healthcare Website is the perfect place to communicate with your patients and others searching for the services you provide. Creative templates, a content manager and powerful application plugins keep your website more efficient than your competition. Professional Design Templates Choose from a gallery of creatively designed templates to brand your practice on the Internet. Impress your visitors with a custom logo, professional photography, staff profiles and the latest news from your office. Easy to use Content Manager Use...



Mistakes to Avoid While Implementing a Twitter Social Media Strategy

Date: 16 May 2012 | Posted by: Naima Gethers | Inbound Marketing,Social Community | Tags: ,,,,,,,,,,,,,,,,,, | 
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Twitter allows consumers to engage with your brand in two-way conversations. The engagement builds upon the relationship, while shaping your brand. Twitter is a simple social networking tool, that if used correctly, can place your brand in a good position competitively. It's also possible to make mistakes on Twitter that can negatively affect how your brand is perceived. Buffer, a blog filled with Twitter tips, created a list of 77 common Twitter mistakes. Many mistakes can be avoided if you understand how to clearly communicate your message. Here are a few mistakes to avoid from the list...