Inbound Marketing & Advertising Agency Blog


Hampton Roads Weekend Ticket – The King & I At The Ferguson Center Headlines Weekend Activities

Date: 27 Jan 2012 | 0 Comment | Posted by: Cameron M | Community | Tags: ,,,,,,,,, | 
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There's no football this weekend, so what are we going to do to fill in until Superbowl XLVI next weekend? All kidding aside, it turns out that we have some great events going on all weekend around Hampton Roads. Here are some of the highlight events and some information on them. Norfolk Admirals Hockey - Norfolk Scope - Norfolk - The Admirals are back for a 2 game home stand against the 1st place Hershey Bears. The Admirals sit just 2 pts back of Hershey for a tie of 1st place. The King & I - Ferguson Center For The Arts - Newport News - A Musical Play in Two Acts with music by Richard...



Google+ Tops 90 Million Users World Wide – Is Google Plus A Part Of Your Social Media Marketing Plan?

Date: 26 Jan 2012 | 0 Comment | Posted by: Cameron M | Inbound Marketing,Social Community | Tags: ,,,,,,, | 
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Last week Google CEO Larry Page announced in his press release regarding Google's Q4 performance that its social community, Google+, now has over 90 million users worldwide. This is a remarkable achievement as Google reported in Q3 that it had only 40 million users. Google+ came out of the gates hot in popularity and seemed to cool off a little during the middle of 2011, but now it appears that Google+ is back on its blistering pace. Its popularity has even caused Experian Hitwise to predict that Google+ would hit 400 million users worldwide by the end of 2012. Marketing Takeaway With...



We saw Old Town Portsmouth from Downtown Waterside Norfolk. Where has JASE taken you?

Date: 26 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,,, | 
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Overlooking Old Town Portsmouth and the Elizabeth River from the Downtown Waterside Marriott Norfolk, VA Thanks, Dennis!



Latest Nielsen Report Shows iPhone 4S Was The Most Popular Smartphone Of Last Quarter

Date: 25 Jan 2012 | 0 Comment | Posted by: Cameron M | Technology | Tags: ,,,,, | 
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Apparently Apple's iPhone 4S was the phone to have this fall. According to Nielsen's latest report, 44.5% of people polled said they chose an Apple iPhone over any other smartphone, compared to just 25.1% in October of 2011. In addition 57% of new iPhone users said the purchased an iPhone 4S. Android still holds the market share with 46.3% of all smartphones, even after the latest surge from Apple with the iPhone 4S. Another interesting figure from Nielsen's report was that 46% of US mobile consumers had smartphones and that 60% of those who purchased a new phone in Q4 purchased a smartphone...



Bend It Like Beckham? Better Yet, (Google+) Hangout With Beckham Sounds Better

Date: 24 Jan 2012 | 0 Comment | Posted by: Cameron M | Creative Advertising,Social Community | Tags: ,,,,,,, | 
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Is Google+ using David Beckham to boost the social community's popularity worldwide? Last week, a day after David Beckham signed a 2 year contract to continue playing with the LA Galaxy, the soccer superstar flew to Google's HQ to do a hangout with fans locally and all around the world. Beckham admitted that he was nervous as it was his first Google+ Hangout, but was impressed with it enough that he said he would do it again in the future. We, here at JASE, have to think that it was very hard to conduct a Hangout with all the screaming women, but never the less he stood tough. On a serious...



We saw the Hokie Bird and Demon Deacon Rock Climbing at the ACC Championship Football Game. Where has JASE taken you?

Date: 24 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,,,,, | 
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Hokie Bird, Demon Deacon and UNC Tarheel Rock Climbing Charlotte, NC Thanks, David!



JASE Launches New Mobile Website To Better Spread The Word About The Benefits Of Inbound Marketing

Date: 23 Jan 2012 | 0 Comment | Posted by: Cameron M | Creative Advertising,Inbound Marketing,Social Community,Technology | Tags: ,,,,,, | 
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Late last week JASE Group launched JASE Mobile, a new mobile version of our website. The mobile website will provide current and prospective clients with better access to need-to-know JASE Group contact information, as well as current inbound marketing industry news and strategies. We felt that with the continued increase in mobile device users, it was imperative for us to spread our information to all mediums. Now smartphone users can easily contact JASE and find the latest articles from our blog to stay informed up to the minute. The development of a mobile website was the 2nd phase in a 3 phase...



We enjoyed our National Anthem at the ACC Championship Football Game. Where has JASE taken you?

Date: 22 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,,,,, | 
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Eagle Scouts presenting the American Flag at the ACC Championship Football Game Charlotte, NC Thanks, David!



We toured the Wells Fargo Museum. Where has JASE taken you?

Date: 21 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,, | 
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Touring the Wells Fargo Museum Charlotte, NC Thanks, David!



Hampton Roads Weekend Ticket: Music & Comedy On Tap For Everyone

Date: 20 Jan 2012 | 0 Comment | Posted by: Cameron M | Community | Tags: ,,,,,,,,,, | 
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Looking for something to do in Hampton Roads this weekend? There are several events going on that might be worth checking out. Music There are several local bands playing around the area this weekend, as well as some other great concerts: ZoSo: The Led Zeppelin Experience - The NorVa - Norfolk - In 1995, ZoSo was formed to create the most mesmerizing and accurate portrayal of "the biggest band of the 1970’s" - Led Zeppelin (Rolling Stone Magazine). Mercy Creek - Williamsburg Regional Library - Williamsburg - Virginia-based Mercy Creek performs original music they call aggressive...



comScore’s December 2011 Report Reveals Bing Jumps Yahoo In Search Queries Percentage

Date: 20 Jan 2012 | 0 Comment | Posted by: Cameron M | Inbound Marketing | Tags: ,,,,,,, | 
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According to comScore's report for December 2011, Bing has finally jumped Yahoo in terms of search query percentage. Google still remains in the top spot with 65.9% of the search market, Bing is now in second place with 15.1%, and Yahoo rounds out third place with 14.5% of market share. Comparing comScore's report to our own internal report revealed some interesting differences. Performance from the JASE Data Center, where we host client websites spanning many verticals, showed Google still in the top spot with 80%, Yahoo in the second spot with 10.25%, and Bing in third with 9.73%. The disparity...



QR Code Users Are Growing – Is Your Business Finding Clever Ways To Incorporate QR Codes Into Your Inbound Marketing Strategy?

Date: 19 Jan 2012 | 1 Comment | Posted by: Cameron M | Inbound Marketing,Technology | Tags: ,,,,, | 
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One of the topics we continually get asked about is QR Codes. Clients and prospective clients alike ask us if should they use them or how effective they are for marketing. Clients ask us these questions because they hear or read stories of how companies have implemented them into their inbound marketing strategy yet have failed. Our experience with QR Codes with our clients and ourselves allow us to emphatically say, "Yes, they work". Yes, the number of leads have climbed. And yes, the amount of brand exposure has increased with the use of QR Codes within inbound marketing strategies. QR...



We went rock climbing with the UNC Mascot at the ACC Championship Football Game. Where has JASE taken you?

Date: 19 Jan 2012 | 0 Comment | Posted by: JASE Team | Where has JASE taken you? | Tags: ,,,,,, | 
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Rock Climbing with the UNC Mascot Charlotte, NC Thanks, David!



Metro Design Principles for Windows Phone, Windows 8 & Xbox 360

Date: 18 Jan 2012 | 0 Comment | Posted by: David T | Technology | Tags: ,,,,,,, | 
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Metro is the interface used by the Windows Phone, Windows 8 (the next version of Windows, currently in the preview phase), and the Xbox 360 (pictured below). Microsoft said at last week’s Consumer Electronics Show that Windows 8 will be released on various devices throughout the year.  The Windows 8 public beta is due out for the computer in February and it is speculated that the final release will be in October (three years after the release of Windows 7). Microsoft gives five guiding principles of metro design.  These principles govern not only Microsoft’s own Metro apps, but should...



Yahoo Co-founder Jerry Yang Resigns From Board Of Directors

Date: 18 Jan 2012 | 0 Comment | Posted by: Cameron M | Community,Technology | Tags: ,,,,,,, | 
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Late yesterday afternoon Yahoo announced that co-founder Jerry Yang retired from his position on the board of directors at the company he helped start 17 years ago. Yang co-founded Yahoo with David Filo and held the position of CEO from June 2007 to January 2009, until he was fired for Yahoo's performance during his tenure and was replaced by Carol Bartz. Yang wrote a letter to Yahoo's Chairman Roy Bostock saying, "As I leave the company I co-founded nearly 17 years ago, I am enthusiastic about the appointment of Scott Thompson as Chief Executive Officer and his ability, along with the entire...