Creative Advertising in the Digital Age

“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the-board changes in the habits of readers, consumers, and advertisers.” This statement, captured in the article “Daily Newspaper … Read More

The Evolution of Print Magazines in the Digital Age

As we continue to look at the evolving world of media, let’s continue our evaluation of the changes in the print industry. As previously mentioned, the future of newspapers is dim, but there are other major news sources available from … Read More

What’s Next For Newspaper Reporters in This Digital Age

CareerCast.com ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected job growth were the major cause of the low ranking. For years we have … Read More

The True Winner of the Super Bowl Ad Race

Over the last few weeks the public has enjoyed commercial that premiered during the Super Bowl on Feb.4. For the past 25 years, USA Today has used an ad meter to determine your favorites and this year’s favorite is the … Read More

Twitter Launches Header Feature, Redesigns iPad App

In a recent interview on the Today Show, Twitter CEO Dick Costolo revealed the latest Twitter update. Among the changes are a completely redesigned iPad app, profile pages now have a header image similar to the banner image on Facebook … Read More

The iPhone 5 is Alive, but is your Company’s Smartphone App?

“The biggest thing to happen to iPhone since iPhone” has finally arrived. After two years of rumors (basically since the iPhone 4 was launched), the iPhone 5 is finally here. Amid the excitement app developers and businesses are scrambling to … Read More

Rihanna to Oprah – ‘I love my Navy’

In a recent interview, Oprah interviewed pop sensation and Barbadian beauty Rihanna on the OWN Network’s “Oprah’s Next Chapter.” After years of living under a heavy cloud of scandal,  this interview had been touted as an up close, never before seen look at … Read More

Creating Product Videos Can Help Increase Sales Conversions

Not only do adding product videos to online retailers’ websites give a clearer idea to customers on what they are potentially buying, it plays a key role in consumer purchasing decisions. It can be hard to imagine a product in … Read More

JASE on twitter

Tweeting CEOs, Tips To Properly Handle Your Twitter Account

All social media networks are not for every organization however, Twitter does a great job supporting CEO’s and others in leadership roles as they help establish their brand’s voice on social media. There are many in leadership who feel like … Read More

Politics Dive into Digital Media and Social Media Campaigns

Presumed Republican Presidential nominee Mitt Romney and his digital media team are preparing for the next step in the 2012 Presidential Election by increasing their digital team, including web developers and data crunchers. According to Mashable the 2012 Presidential election … Read More

MacArthur Shoppers and Twitter: Great Combo For Social Experiment

Saturdays here in Hampton Roads are perfect days for a shopping trip to MacArthur Center in Norfolk. To be honest, any day is a perfect day to take a shopping trip to MacArthur, but I digress. On one particular Saturday … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VIII – Q&A

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ Question & Answer session on all things Inbound Marketing from the “LinkedIn for Business, with a touch of Inbound Marketing Strategy” seminar at Alpha College of Real … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VII [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “There always should be lead collection webforms on your landing pages.” “Call-to-actions are the most important action point on your landing page for visitors.” “The object of … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VI [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “As part of inbound marketing, you want to have a strategy [for LinkedIn] and start building connections. You’ll want to carry the connection off of LinkedIn and … Read More

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.V [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media Coffee with the CEO – http://coffeewiththeceo.com/ “Social media is the perfect platform to establish brand identity.” “Because you can 100% control the message, social media is perfect [for brand management].” “Define your strategies … Read More